Based on a recent analysis of the cloud services market, Frost & Sullivan recognizes Internap with the 2014 North American Competitive Strategy Innovation and Leadership Award in recognition of its flagship bare-metal public cloud solution for the infrastructure as a service (IaaS) market. This acknowledgement underscores Internap's unique ability to meet the emerging infrastructure needs of a new generation of large-scale, performance-intensive applications with its bare-metal public cloud and hybrid portfolio including colocation, hosting and cloud services as well as its commitment to delivering a positive customer experience.
Frost & Sullivan pointed to Internap's bare-metal public cloud offering as a key differentiator among competitors. While traditional virtualized cloud services deliver unprecedented levels of scalability and efficiency, organizations running real-time or data-intensive applications can face significant performance limitations. This is due to the "noisy neighbor" effect of multi-tenancy and the added processing overhead of the hypervisor layer. Bare-metal clouds combine the performance and security of single-tenant, dedicated servers with the pay-as-you-go, on-demand provisioning associated with virtualized servers. The result is consistently higher performance levels and greater cost-efficiencies at scale since fewer "instances" are required for equivalent processing power.
"As enterprises increase their reliance on data analytics and other performance-sensitive computing workloads, the market opportunity for bare-metal public cloud will also grow. Internap's bare-metal cloud complements the company's traditional hosting and cloud services to deliver proven levels of throughput and performance, even for workloads not previously considered good candidates for cloud," said Lynda Stadtmueller, program director of cloud services at Stratecast | Frost & Sullivan.
Stadtmueller continued,"For latency-sensitive or high-performance workloads, it is a superior non-virtualized public cloud offering. In a detailed, per-unit cost comparison with competitors, Internap's bare-metal cloud servers are as much as 48 percent more cost-efficient than virtualized servers since fewer instances are necessary for equivalent processing power."
Providers of performance-reliant applications, such as software as a service (SaaS), gaming, mobile advertising, and real-time data analytics platforms, are particularly attracted to the bare-metal offering, as they typically require consistently high performance to support service-level agreements. Overall, Internap's strategy is effective in suiting solutions for cloud-skeptical businesses, thus not only stoking its own growth, but contributing to the expansion of the cloud market as well. Internap entices both "new-to-cloud" businesses and existing cloud users to this solution, enhancing the relationship further when customers consolidate other workloads on Internap's hybrid infrastructure platform.
"In the fluid and volatile cloud market characterized by mergers and acquisitions, it is challenging to find a unique solution that is robust, flexible, scalable, and simple enough to optimally support diverse customer and workload needs," said Stadtmueller. "Internap delivers these characteristics through its broad hybrid Internet infrastructure offering, which also leverages its patented, high-performance IP network to deliver reliable levels of throughput and an optimal end-user experience."
Ultimately, Internap takes the complexity out of cloud and broader Internet infrastructure decisions by making it easy for customers to select and customize the right deployment model for each workload. The company's IaaS bare-metal cloud solution complements its range of colocation, hosting and cloud services, all of which are offered on a single platform. By consolidating services, Internap aids hybridization across its offerings, allowing clients to centrally manage workloads across service types and scale on-demand capacity through its customer portal.
Internap backs its services with industry-leading customer support. The company provides cloud and hosting customers with 24-hour, seven-days-a-week access to live technicians via phone, email or chat for issues related to the health of the service.
Each year, Frost & Sullivan presents this award to a company that leveraged competitive intelligence to successfully execute a competitive strategy, which resulted in stronger market share, competitive brand positioning and customer satisfaction.
About Frost & Sullivan Best Practices Awards
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.
Internap (internap.com) is the high-performance Internet infrastructure provider that powers the applications shaping the way we live, work and play. Our hybrid infrastructure delivers performance without compromise blending virtual and bare-metal cloud, hosting and colocation services across a global network of data centers, optimized from the application to the end user and backed by rock-solid customer support and a 100% uptime guarantee. Since 1996, the most innovative companies have relied on Internap to make their applications faster and more scalable.
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