For the 2014 German Design Award, BASF has been honored with a Special Mention in the category communication tools. The company received the international design award for its global trend book “Making Headway”, in which BASF designers present the latest automotive color trends for automotive customers.
Every year, BASF exclusively publishes such a trend book for its automotive customers. The book addresses both global and regional color themes and presents the latest automotive colors from Europe, Asia Pacific and North America . The award-winning “Making Headway” global trend book consists of two parts: a trend description and a removable and expandable color section.
The book serves as a tool for automotive designers, offering both information and inspiration. It describes social movements and developments researched by designers. The color trends based on these findings are visualized with originally coated color samples.
After the Red Dot Award in 2012 and the iF Design Award in 2013, this is now BASF’s third award for its customer communications work in the area of color design.
The German Design Award is presented by the German Design Council. The 30-member jury selected the winners from more than 1,900 submissions from the areas of product and communication design in the ten competition categories.
About the Coatings division
BASF’s Coatings division (basf-coatings.com) develops, produces and markets innovative automotive coatings, automotive refinishes and industrial coatings as well as decorative paints. We operate sites in Europe, North America and South America as well as Asia Pacific. Within this network, we collaborate closely with our customers all over the world. In 2013, the Coatings division achieved global sales of €2.9 billion.
BASF (basf.com) is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN).