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GE Selects Louisville for First Micro-factory - GE announced its first micro-factory, FirstBuild™, will be in Louisville, Ky., GE Appliances’ headquarters -
GE Selects Louisville for First Micro-factory


PRZOOM - /newswire/ - Louisville, KY, United States, 2014/04/16 - GE announced its first micro-factory, FirstBuild™, will be in Louisville, Ky., GE Appliances’ headquarters - NYSE: GE

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• Local Motors’ co-creation and micro-manufacturing expertise to accelerate new product introductions for GE Appliances;
• University of Louisville, GE Appliances collaborate on advanced manufacturing hub that will support student and micro-factory projects.

This follows the March 13, 2014, announcement that GE is partnering with Local Motors, the open-source hardware innovator, to create a new model for the manufacturing industry.

“To win in the appliance industry, we have to innovate faster than ever before since we are now competing with companies that apply their rapid electronic products introduction strategy to the appliance industry,” said Kevin Nolan, GE Appliances’ vice president of technology. “This new model will enable us to be more creative in the design and delivery of the products, and do so with lower risk and cost while drastically reducing the time from mind to market. FirstBuild• will also enable us to move select products to larger scale production with more confidence because they will have been vetted by the new platform first.”

The new FirstBuild micro-factory will be located on the University of Louisville (UofL) Belknap Campus and will officially open this summer. It will harness the power of an open platform and a global co-creation community to power micro-manufacturing capabilities to accelerate the introduction of the products consumers want, when they want them. The location will also enable easy access for engineering, advanced manufacturing and other student activities to build a strong local network of on-site community members.

Today, America is searching to define its new manufacturing soul,” said Jay Rogers, CEO of Local Motors. “Many people assume this industrial reinvigoration will come out of the tech hubs of San Francisco, Boston or New York. Trends such as micro-manufacturing powered by co-creation, however, as well as the industrial Internet are showing us that cities like Louisville can again be leaders in the Third Industrial Revolution. FirstBuild is showing us that it is happening right now.”

The new FirstBuild community will focus on the future of cooking as its first set of projects. It will provide a platform for a global community of innovators to prototype, iterate and refine existing GE products, as well as surface new designs. Local community members will be encouraged to work alongside FirstBuild employees to bring the community designs to life at the East Brandeis Avenue micro-factory location. To learn more, sign up at

“We selected Louisville for the first micro-factory because of the strong collaborative innovation and entrepreneurial spirit that is nurtured by the UofL and our city government,” said Nolan. “It is also important to be close to GE Appliances’ design and engineering teams to ensure real-time iteration as small batch production of community designs are transitioned to larger scale production.”

UofL, which owns the building where FirstBuild will be housed, will be much more involved than a typical landlord. UofL and GE Appliances have plans to create an Advanced Manufacturing hub where students can conduct research while getting practical training on the latest additive manufacturing and technologies in the micro-factory setting.

“The University of Louisville is excited to be expanding our collaboration with GE,” said UofL President James Ramsey. “Together, we’re finding new ways to grow technologies and our economy while giving our students real-world engineering experiences.”

FirstBuild employees and on-site community members will use social media tools daily to keep community members around the world appraised of the progress being made at the facility on the designs they helped to create. To become a community member or for more information, please visit

*FirstBuild, Inc. is a wholly owned subsidiary of GE.

About GE
GE ( works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works.

About GE Appliances
GE Appliances ( is at the forefront of building innovative, energy-efficient appliances that improve people’s lives. GE Appliances’ products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems and water heaters. General Electric works on things that matter to build a world that works better.

About Local Motors
Local Motors combines co-creation and micro-manufacturing to bring hardware innovations to market at unprecedented speed. The Company’s global co-creation community is made up of enthusiasts, hobbyist innovators and professionals. They are designers, engineers, and makers. Local Motors ( operates a growing global network of microfactories. Each destination is a place where innovators create amazing products and consumers come to marvel and to shop. The Company offers its unique product development system to select partners who want to innovate at a similar speed. Local Motors and its community make the coolest machines together.

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GE Selects Louisville for First Micro-factory

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FirstBuild Micro-factory | GE News Center
Contact: Kim Freeman - GE Consumer & Industrial Americas 
502-452-7819 kim_freeman[.]
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any General Electric Company securities in any jurisdiction including any other companies listed or named in this release.

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