Cision has announced the launch of its new U.S. website, dedicated to providing communicators with free, valuable resources to navigate the changing media landscape and designed to be as agile as the PR and marketing pros the site serves. The optimized and mobile-friendly site lives at cision.com/us and gives users an intuitive experience that makes it easy to find information and execute successful campaigns.
“It was important that we feature all of the Cision content that PR and marketing professionals need from product details to thought leadership in one centralized location,” said Dawn Conway, Chief Operating Officer for Cision U.S. “By integrating all of our site properties, the new design greatly improves the way clients, fans and influencers use our resources and do their jobs. Cision is committed to evolving with our customers and their stories.”
Centralizing Cision’s strong PR and marketing thought leadership alongside product information serves a dual purpose. “Not only are we making our industry leading thought leadership easier for users to find,” said Scott Livingston, SVP of Market Engagement for Cision,“But by combining all of our thought leadership into a single site, we are also powering our own story, by building our site’s domain authority an essential component of SEO.”
The responsive site allows users one-click access to many sections directly from the homepage, including:
• Cision Blog, featuring the latest in PR and media industry news, trends and best practices
• Complimentary tip sheets, webinars, white papers and case studies organized by topic
• Products, services and free demos
• Career and partnership opportunities at Cision
• Our free University Program for students
Cision (cision.com) is a leading provider of cloud-based PR software, services and tools for the marketing and public relations industry. Marketing and PR professionals use our products to help manage all aspects of their brands from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia and is quoted on the Stockholm Stock Exchange with revenue of approx. SEK 0.9 billion in 2013.