Free press releases distribution network?

Agency / Source: SPIL Games

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!



SPIL Games Debuts Ground-breaking Digital Video Ad Solution - Providing advertisers with the perfect platform to target audiences online at scale through video - SpilGames.com
SPIL Games Debuts Ground-breaking Digital Video Ad Solution

 

PRZOOM - /newswire/ - Hilversum, Netherlands, 2014/04/02 - Providing advertisers with the perfect platform to target audiences online at scale through video - SpilGames.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Games/Toys/Mobile Gaming Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

A new ad solution will help brands unlock the potential of the online world with their video ads for the first time. Spil Games, the global online gaming publisher of sites such as GirlsgoGames.com, agame.com and gamesgames.com has announced the launch of a new and personalized approach to how video ads are presented to players while playing online games. The new solution taps into Spil Games’ highly engaged audience of close to 200 million monthly active users and will help advertisers reach a broad, targeted, and engaged audience with their video ads.

The video ad solution offers:

• An engaged audience
The solution takes advantage of “cliff-hanger” moments within games to run video ads. Instead of positioning these ads at set intervals within the games, Spil Games’ system ensures that ads catch players at their most engaged moments. This trigger is based on a complex algorithm that takes into account the amount of time players have been active and the level of their success within the game. This ensures players are in a happy and excited state and are therefore less likely to switch off from either the ad or the game.

Brands that have participated in a pilot programme are already enjoying high engagment with ads served at “cliff-hanger” moments delivering view-through rates of 90%.

• Long-form content
For digital video ads to be effective they need to be run against long-form content mirroring the way TV works. People spend an average of 40 minutes per session playing games across Spil Games’ network of platforms, which is more than double the time they spend engaging with other online content, such as YouTube videos and news sites.

• A mass consumer base
Spil Games (spilgames.com) offers a global audience of close to 200 million monthly active users as part of the solution. To put this into context, that’s more than double the size of the TV audience that watched this year’s Super Bowl.

• Effective targeting
With a series of websites targeting specific demographics, Spil Games is able to accurately pinpoint individual consumer segments.

• No need to adapt existing ad formats
The video ad solution does not require advertisers to change their advertising formats, and can be easily integrated into existing online campaigns, either through a programmatic buying network or direct via Spil Games. This allows brands to simply and effectively reach their target audience at scale.

Erik Goossens, CEO of Spil Games, said: “We’ve seen a 500% increase in the amount of video-based ad spend coming to our platforms over the past 12 months. Despite this huge shift in budgets, brands are still struggling with where to run their digital video ad content in order to achieve the best engagement with their audience. Social sites like YouTube and traditional news sites don’t offer the dwell time of TV, which means video advertising is not as effective at engaging the viewers on these platforms. When people spend 5 minutes on a news site, or even 15 minutes on YouTube, they don’t want to sit through a 30-second video ad. This new offering finally gives brands a solution to this problem.”

Reed Berglund, CEO of FullBottle, added: “The benefits Spil Games’ solution offers to brands should be clear to every person in advertising. What might not be apparent is just how easy it is to leverage this new solution. There’s no need to invest in new or complex ad formats; it simply works with your existing assets. With its reach, dwell time, and engagement, for us, online gaming is the new TV.”

For more information on how advertisers can use this solution please contact advertising[.]spilgames.com. For more information on the benefits online gaming can bring to advertisers download the Spil Games 2013 State of Online Gaming Report.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Games/Toys/Mobile Gaming Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Agency / Source: SPIL Games

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Games/Toys/Mobile Gaming articles,
CATCH Visitors via Your Competitors Announcements!


SPIL Games Debuts Ground-breaking Digital Video Ad Solution

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
|
Contact: Scott Johnston - SpilGames.com 
+31(0)35 646 6395 scott.johnston[.]spilgames.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any SPIL Games securities in any jurisdiction including any other companies listed or named in this release.

Games/Toys/Mobile Gaming via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!




Read Latest Press Releases From SPIL Games / Company Profile


Read Games/Toys/Mobile Gaming Most Recent Related Press Releases:

VR Launches into Future’s B2B Proposition
Global Gaming Reenergized - Augmented Reality, Location Based Gaming and Connected Toys Fuel Mobile Gaming Finds Frost & Sullivan
Nolan Bushnell and Spil Games Join Forces to Bring Bushnell’s First Mobile Games to Market
Mionix Appoints Deal Time As Distributor for GCC Region
BenQ Announces ZOWIE as its New Brand for eSports
NetDragon Websoft Releases Dead Union - The Most Anticipated FPS Game in 2015
Mobile Gaming Revenues to Exceed US$7 Billion in Southeast Asia by 2019 Says Frost & Sullivan
TotalFilm.com and SFX.co.uk Join Forces with Gaming Giant GamesRadar.com to Form GamesRadar+
Microsoft Chooses Future Plc for Six-Figure Promotional Campaign for XBox One Exclusive, Sunset Overdrive
Creative Mobile Celebrates 200 Million Game Installs on Android

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
 
NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...



PREMIUM Members


Visit  NAKIVO, Inc.

Visit  Triggr & Bloom

Visit  BizJobs.com







 
  ©2016 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today