MoPals.com Inc. ("MoPals", Stock Symbol: MOMO), the world's first community-driven, crowd sourced loyalty program, along with Tesco, Starbucks, and Bloomingdale’s, has received the first “COLLOQUY Recognizes“ awards, a new program that honors the companies, programs and initiatives that exemplify the most innovative advancements and forward-thinking strategies in loyalty marketing. The winners were announced in the March 2014 COLLOQUY issue published yesterday.
“We are excited about the recognition of our program since this award highlights loyalty programs and initiatives that best exemplify the most forward-looking strategies in loyalty today,” said Alex Haditaghi, CEO and Founder of MoPals.com. “To win this award along with leaders such as Starbucks, Bloomingdale and Tesco is an honor and privilege”.
“For 25 years COLLOQUY has been the voice of the loyalty-marketing industry providing publishing, education and research that has informed and inspired marketers around the globe,” noted COLLOQUY Research Director Jeff Berry. “It’s from this unique vantage point that we’re thrilled to recognize these four companies for their outstanding contributions and innovations.”
Tesco for Innovative Use of Personalization
Tesco, a UK-based multinational grocery and general merchandise retailer, learned from members of its Club card loyalty program that the product coupons they were receiving were not always relevant or timely. So Tesco set out to rejuvenate its coupon program using a new targeting algorithm based on previous purchases. As a result, the Club card Bonus Coupon Mailer is on track in 2014 to increase same-store sales by 0.4% as well as significantly increase in-store spending per member.
Starbucks for Innovative Mobile App
The Starbucks Mobile App connects customers directly to My Starbucks Rewards, making transactions and engagement much easier. Starbucks invested significantly in proprietary digital, social, mobile payment and card technologies to keep that competitive edge. That investment includes a test run of a mobile-phone service for customers to order items ahead of time, and updating its Mobile App to include barista tipping and a new shake-to-pay function. Nearly 10 million Starbucks customers use the mobile app to make close to five million mobile payments a week.
MoPals (Stock Symbol: MOMO) as Loyalty Program to Watch
MoPals.com Inc., a community-driven, crowd sourced loyalty program rewards its members for their social media influence and brand ambassadorship. Bridging the gap between traditional reward incentives and the social media landscape, the program’s target market, Generation Y, demands a modern approach to loyalty, resulting in a unique program that recognizes and appreciates customer loyalty by investing in its members. MoPals’ partner businesses reward members with MoCoins, the company’s digital rewards currency before, during and after the purchase process which helps to grow the MoPals community.
Bloomingdale’s for Multi-Tender Retail Program
Like many merchants, the luxury chain Bloomingdale’s recognized that a small percentage of its customers generated a large percentage of its sales. So when the merchant decided to revamp its loyalty program in 2012, it wanted to include elements that appealed to all guests, while providing extra perks to those highest-spending customers. The result is Loyallist, a tender-neutral program that is available to anyone who shops at Bloomingdale’s.
MoPals.com Inc. (stock symbol: MOMO) is a publicly traded company and the world's first community-driven, crowd sourced loyalty program that bridges the gap between social media and reward platforms. With a mobile-based, experiential and Big Data-driven platform, MoPals rewards its members for both social and transactional behaviors. MoPals uses an exclusive digital currency, MoCoins™, to foster an exciting community where consumers are rewarded for making purchases at participating businesses, as well as engaging in a wide range of social media activities that enhance brand value. For more information, visit the company website at MoPals.com
Forward Looking Statements
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