EPMG, the nation’s leading multicultural media partner, announces the release of a white paper on the state of the Hispanic print media industry. The white paper entitled “The State of the Industry Report: Hispanic Print Overview” shares insights on the Hispanic print media consumer, Spanish-language newspaper consumption, and reports exclusive data from the EPMG/Nielsen Hispanic Intercept Study. The white paper was produced by veteran journalist and multicultural analyst, Adam R Jacobson.
"Newspapers including The New York Times are having a very hard time balancing quality, relevant journalism with advertising declines, rising subscription costs and a plethora of alternative news sources," said Adam Jacobson, who as a journalist has written for Vista Magazine and The Miami Herald. "Hispanic newspapers, however, are healthy and thriving thanks to their unique ability to deliver both news and marketing messages not found in other media. Spanish-language and bilingual newspapers are the print media's shining stars, and marketing executives must be made fully aware of the ROI potential from the use of Hispanic print media to truly achieve brand growth and increased sales."
The comprehensive whitepaper concludes EPMG’s Hispanic Print: Alive & Thriving insight initiative. Alive and Thriving is based on a custom Hispanic Intercept Study prepared exclusively for EPMG by Nielsen. The signature study reveals groundbreaking findings on U.S. Latino media consumption, acculturation engagement levels, and reach in five major Hispanic markets.
“A friend once told me, ‘perception is not what you see, but what you see with’. It’s time to put a new lens on print,” said Trevor Hansen, CEO, EPMG. “Multicultural print media is growing, commensurate with the dynamic growth in population and demographic shifts. This offers advertisers unique, local, high relevance, high engagement media for the brand to consumer invitation.”
EPMG (epmg360.com) is the leading multicultural media buying and planning partner in the United States. With a focus on hyper-relevancy, EPMG’s expertise is leveraged by Fortune 500-level clients and major advertising agencies. EPMG combines proprietary research data, powerful C-suite level tools, and exceptional service with the proven effectiveness of multicultural print and digital media to give clients media solutions that deliver measurable ROI.