Hearst Magazines International and India Today Group, India’s premier media conglomerate, today announced the launch of Harper's BAZAAR Bride, expanding the magazine brand’s presence in the country and marking its foray into the luxury wedding market.
Launching with the March 2014 issue, on newsstands in the first week of March 2014, Harper’s BAZAAR Bride will publish 10 issues per year, targeting not only the bride and groom, but the entire bridal brigade and all high-life enthusiasts.
“We are very excited to extend Harper’s BAZAAR into this important category in India, and look forward to working with our longstanding partner India Today on this successful launch," said Gautam Ranji, Senior Vice President, Licensing and Business Development, Hearst Magazines International.
Harper's BAZAAR Bride will be the ultimate ‘go-to’ magazine for luxury weddings, opulent bridal-wear and international lifestyle along with the latest trends in destination events, honeymoon hotspots, spectacular soirees, and more. It promises to make nuptial journeys a fairytale for every bride and groom to-be, as well as all attendees, scoping everything from dream dresses to diamonds, haute couture to decor.
The magazine will be an eclectic mix of modernity and tradition, the complete package for the contemporary couple looking to turn their wedding day dream to reality. Women of all ages will find something in Harper’s BAZAAR Bride that resonates, from style to fall in love with to spaces and places for celebrating. And the brand also addresses a groom’s needs too, with special features on men’s wear, lifestyle updates and tips on grooming.
Adds Ashish Bagga, Group CEO, The India Today Group,“With the Indian wedding market poised to be the largest in the next couple of years, we are very excited about our foray into the Luxury Wedding space with the launch of Harpers Bazaar Bride. This our 4th magazine launch with Hearst who have been our partners in India for the last 17 years”
About Harper’s BAZAAR India
India witnessed the launch of its very own edition of Harper’s BAZAAR, the world's oldest fashion magazine, in February 2009, when India Today Group partnered with Hearst Magazines. With a tag line ‘Always in fashion’ the Indian edition has been positioned to appeal to the sensibilities of the sophisticated, elegant and provocative global-Indian woman in the age group of 30-45 a well-dressed woman with a well-dressed mind! For 140 years, Harper’s BAZAAR has been a beacon of style, elegance and inspiration for women the world over. The 29th international edition, Harper’s BAZAAR India, continues to match the exacting standards set by its cousins around the world.
About Hearst Magazines International
As the largest U.S. publisher of magazines worldwide, Hearst Magazines International (hearst.com), a unit of Hearst Corporation, encompasses 290 magazines and 147 websites in 34 languages and 81 countries. Major titles include powerful brand equities like Cosmopolitan and ELLE, both international super-brands with more editions than any other women’s magazines in the world; ELLE DECOR, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics, and Seventeen. In addition, Hearst Magazines International publishes other titles through joint ventures, including Men’s Health and Runner’s World in the U.K. and The Robb Report in Russia and China. Hearst Magazines has wholly-owned subsidiaries in China, Italy, Japan, the Netherlands, Spain, Taiwan and the U.K. Hearst Magazines publishes 20 titles in the U.S.
About India Today Group
The India Today Group in itself began with a single magazine in 1975 & has grown into one of India’s leading media conglomerate over the last 30 years. With its leadership across media in terms of news channels like Aaj Tak, Headlines Today, Dilli AajTak, Tez, radio channel Oye FM, and leading magazines like India Today and Business Today, the India Today Group connects with 100 million consumers through multiple touch points offering dynamic, multilingual, multi-segment content.
The group boasts of 36 magazines, 4 TV News Channels, 1 newspaper, 17 radio stations pan India, 10 websites, 3 mobile portals, a Music label and the biggest commercial printing press in South Asia: Thomson Press. The conglomerate is also into education, retail, yellow pages and book publishing.