Free press releases distribution network?

Agency / Source: Sol Meliá Hotels & Resorts

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!



The Meliá Chair Presents its First Report on the Levers of Competitiveness in Spanish Tourism - The Meliá Chair presents its first report on the levers of competitiveness in Spanish tourism, which analyzes the intangibles in the tourist experience and their impact on Spain as a tourism brand - Melia.com
The Meliá Chair Presents its First Report on the Levers of Competitiveness in Spanish Tourism

 

PRZOOM - /newswire/ - Palma de Mallorca, Spain, 2014/02/19 - The Meliá Chair presents its first report on the levers of competitiveness in Spanish tourism, which analyzes the intangibles in the tourist experience and their impact on Spain as a tourism brand - Melia.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Restaurants/Hotels/Chain Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Entitled "Committed to our tourism" and presenting results from more than 3,000 surveys in 7 countries, the leading Spanish hotel company pinpoints the factors that are most valued by our feeder markets when they travel to Spain.

The Vice Chairman and CEO of Meliá, Gabriel Escarrer, presented today the first study published by the Meliá Hotels International Tourism Studies Chair to raise awareness about the "Levers of Competitiveness in the Tourism Industry" to which the hotel company aims to contribute. Accompanied by figures such as the Brand Spain High Commissioner, Carlos Espinosa de los Monteros, the Director General of Turespaña, Marta Blanco, and Executive Vice President of Exceltur, Jose Luis Zoreda, Escarrer described the factors that comprise the experience of tourists in Spain mainly in regard to customer service.

"The most important of our corporate values at Meliá is our service vocation", said Escarrer,"and that is why we are very much aware of the importance of excellent service to meet the needs of our guests and earn their loyalty." The study finds that customer service and the intangible attributes that define the character and style of Spanish life represent 30% of the overall experience of tourists in Spain, and also analyzes aspects that generate less satisfaction as well as the attributes most highly valued by our main feeder markets and our position in each of them compared to our competitors.

The study was carried out amongst European tourists that have visited Spain once or more and involved 3,000 interviews of 7 nationalities with a statistical accuracy above 98%. Although some of the findings corroborate previous findings (such as the high value of Spain as a tourist destination), other results indicate a change in the way international travellers feel about Spain:

• Despite high ratings in "tangible" factors such as climate, beaches, nature, cultural heritage and gastronomy, the Spanish, although with a remarkable satisfaction, are not meeting the high expectations in terms of "customer service".
• As a strength, the most frequently and spontaneously mentioned attributes in regard to Spain as a destination are the sea, beach, cuisine and culture, as well as hospitality, kindness, friendly people and pleasantness.
• The destination brands most frequently mentioned are, in this order and with a huge difference between them: Barcelona (Top 5), Madrid (Top 20) and Mallorca (Top 40). The Canary Islands, Ibiza, Benidorm, Granada, Seville, Tenerife, Compostela, Marbella, Malaga, Menorca and Valencia follow them in a ranking in which Catalonia is far behind Barcelona.
• The classic stereotypes (bulls, flamenco, sangria) do not form part of the 30 attributes mentioned spontaneously.
• With regard to service, the worst rated values are related to the professionalism of human resources: languages, professional skills, destination knowledge and knowledge in general, efficiency and resolutive capacity, etc.
• The study cited a gap between the demanded service level and the actual satisfaction level, which is getting greater as consumer demands grow requiring a reflection on the needs of Spain to "compete on quality " by increasing the excellence of supply.
• Although Spain maintains a comfortable competitive advantage in European markets over other competing destinations in the Mediterranean, it needs to enhance its strengths and improve in the areas identified.
• The British and Germans especially appreciate the sun, cuisine and Spanish hospitality and kindness. Italians appreciate the fun, joy and warmth. Russian tourists, on the other hand, choose us for virtually everything, which makes it likely that this issuer market will continue its unstoppable growth in the coming years.

In the section on conclusions and challenges for the Spain travel brand, the Meliá Vice President stressed the commitment to research to contribute to the overall competitiveness of an industry which is the "engine for growth" in Spain and to help provoke "action" in the most influential public and private organisations. Our tourism model he said "should move towards greater excellence, and this means we cannot have professionals that are any less than excellent." Furthermore, he added,"Spain cannot just be a "commodity" destination that benefits from problems in northern Africa, but rather a first-class tourism brand internationally and a model of excellence in itself."

The Brand Spain High Commissioner, Carlos Espinosa de los Monteros, praised the value of the study, and recalled the strengths of the Spain Brand and its great contribution to Tourism. "We are the best in warm values ​​- as hospitality and proximity - and must also fight to become the best professionals", he added. For her part, the Director General of Turespaña, Marta Blanco, highlighted the opportunity the great moment our tourism has been going through in 2013 to prepare for “a future with many more competitors and with the need to differentiate ourselves through quality and excellence." José Luis Zoreda, Executive Vice President of Exceltur, added that "improving the tourist information and knowledge of our customers, who are increasingly demanding in these areas, is essential. The Melia study contributes to this purpose and puts the focus on the need for strengthened public-private cooperation to differentiate ourselves through excellence".

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Restaurants/Hotels/Chain Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Agency / Source: Sol Meliá Hotels & Resorts

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
Restaurants Hotels Chain - Purchase keywords tags fast food chain restaurants rapid pizza delivery order pizza online directory finder / Banner Ads!.

 
  Your Banner Ad showing on ALL
Restaurants/Hotels/Chain articles,
CATCH Visitors via Your Competitors Announcements!


The Meliá Chair Presents its First Report on the Levers of Competitiveness in Spanish Tourism

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
Sol Meliá Hotels & Resort |
Contact: Communications Department - Solmelia.com 
+34 971 22 44 64 comunicacion[.]melia.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Sol Meliá Hotels & Resorts securities in any jurisdiction including any other companies listed or named in this release.

Restaurants/Hotels/Chain via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!




Read Latest Press Releases From Sol Meliá Hotels & Resorts / Company Profile


Read Restaurants/Hotels/Chain Most Recent Related Press Releases:

Meliá Hotels International Returns to The Ibex-35
Meliá Hanoi Named One of the Best 5-star Hotels in Vietnam At the Vietnamese Tourism Awards
Meliá Hotels International - A Relevant Player in Germany’s Hospitality
CaixaBank and Meliá Join Forces to Allow Mobile Payments in Hotels Operated by The Chain
All Bar One Launches New Loyalty App
Meliá Hotels International Launches New Hotel & Begins Redevelopment of A 5,000 M² Site
Meliá Hotels International Named Best Digital Transformation Enterprise At The Digital Enterprise Show
Meliá Hotels International Expands Portfolio with 16th Hotel in Indonesia
KFC UK and Ireland Names AirTag IT Supplier of the Year for its Mobile-based Loyalty App
Sol House Announces Partnership with Ibiza Rocks

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
 
NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...



PREMIUM Members


Visit  Triggr & Bloom

Visit  JobsWare.com

Visit  La Bella Bakery Artisan Bakery Arizona







 
  ©2016 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today