PRZOOM - /newswire/ -
Research Triangle, NC, United States, 2014/02/13 - Changing Communication Tactics for Life Sciences, Technology Market Sectors Reflect Evolution of Social Media, News Outlets - InnovativePublicRelations.com.
Publicity and branding consultancy Innovative Public Relations, Inc. is looking to share changing communication tactics with professionals in the life sciences and technology market sectors at a multitude of important industry events throughout 2014.
Events include the 2014 Life Science Conference in Raleigh later this month; various RTP-based events this spring; and major summer tradeshows like TechConnect World in Washington, D.C., the 5th Annual NCTech4Good Conference in Chapel Hill, and the 2014 BIO International Convention in San Diego.
“Social media and news outlets are evolving, which means marketing, advertising, and public relations strategies that worked just 2-3 years ago now need important updating,” David Menzies, company president, said.
Users migrating out of and into different social media platforms, changing demographics of target audiences, and new approaches to gathering and reporting news reflect the importance of understanding how and where people get their information, Menzies explained, as companies look to expand their customer base, increase sales, and cement their brands in the marketplace.
In January 2014, Menzies launched a new online resource to share best practices in publicity and branding at innovativepublicrelations.com. The website features helpful original content related to successfully implementing proven effective public relations strategies to compliment ongoing marketing and advertising efforts in support of business development and operational goals.
Menzies blogs regularly on the Innovative Public Relations website, which also features guest posts by select marketing, advertising, and social media industry leaders. Recent topics include crisis communications; what to do when a reporter calls; leveraging presentations for PR; why to blog; and top ten reasons your PR plan is going to fail.
The award-winning, 22+ year professional communicator is available for in-house training and speaking engagements to discuss a wide-range of business development, business management, internal and external relations, and marketing tools and methodologies.
About Innovative Public Relations, Inc.
Innovative Public Relations, Inc. (innovativepublicrelations.com) is a North Carolina-based consultancy providing PR and media relations services to established business and organizations in technology, life sciences, and general business market sectors. Our specialty is getting clients in front of target audiences via proven effective publicity and branding tools and methodologies.