Free press releases distribution network?

More news: Direct Marketing
Agency / Source: The Marketing Innovation Group

Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Asda iBrochure Wins Sales Gold Award - The Asda
Asda iBrochure Wins Sales Gold Award


PRZOOM - /newswire/ - Knutsford, Cheshire, United Kingdom, 2007/02/13 - The Asda "Gift Guide" iBrochure produced by the Marketing Innovation Group (MIG) ranked as a firm favourite amongst customers and notched up two notable accolades -

Your Banner Ad Here instead - Showing along with ALL Articles covering Direct Marketing Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


It achieved the status of the 3rd most viewed link from the Asda website and won a 'Gold Award' as one of MIG's most successful sales solutions in 2006. It was also responsible for a significant increase in the awareness of Asda’s Christmas offering, and demonstrated the power of online and offline communications working together by integrating with the offline magazine and the Asda Website, as well as driving footfall into the stores through the ability to print off a “Santa’s List”. This was the first time Asda had used MIG's unique iBrochure technology.

The iBrochure was launched on November 17th to a test file of over 1 million on-line shoppers as a link within 4 creative email variants using MIG's e-MSG broadcast email platform. It was also featured on the main website as the Christmas gift guide. Online shoppers were given the opportunity to browse the catalogue, select their chosen gifts and add them to 'Santa's List' which could then be printed and used as an 'aide memoire' for shopping in-store and as a traffic driver for on-line sales. MIG's WoW platform (literally “Who or What”) then delivered real-time reporting to show not only the performance of the email campaign but also the effectiveness of the iBrochure itself in terms of the performance of each image, page, spread and the value of sales attributed to each product, along with who it was that performed each activity, thus providing unique customer insight.

Adam Culkin, Online Marketing Manager (seen here receiving the gold award from Gordon Hewlett, Asda's Head of General Merchandise Online) was responsible for initiating and managing the project with the team from MIG. Commenting on the success, Gordon Hewlett said: “Thanks to the WoW platform and its real-time reporting facilities behind the iBrochure and email solution, the whole campaign and iBrochure performance was fully analysed and reported on within 5 days of launch. This was helpful both for further Christmas marketing and of course planning for 2007 which will see significant growth."

Stephen Sumner, MIG’s Group Production and Development director said, "We are delighted to be working with Asda to help develop not only Asda's on-line promotion but also to contribute to their customer insight. The iBrochure campaign showed conclusively that a web link to an iBrochure will deliver a significant extra volume of new customers in addition to those who received the linked email; in this case over 15 times the volume of known responders. We are proud of everything we do but in particular 6 pieces of work for our clients stood out as exceptional for 2006 and without doubt the Asda iBrochure was a well deserved winner of the Gold Award."

The Marketing Innovation Group (MIG) is an award-winning digital direct marketing organisation, offering a unique 'Customer Farming' multi-channel strategy, intelligent data and communications solutions using its own software, the 'Intelligent Marketing® toolkit. Their unique iBrochure solution has already benefited the likes of Asda, Center Parcs, Debenhams, Harcourt, JD Williams, The Pier, and Viking Direct.

For more information and additional images on the Marketing Innovation Group, please visit ], or contact Conrad Morris by phone.

Your Banner Ad Here instead - Showing along with ALL Articles covering Direct Marketing Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Agency / Source: The Marketing Innovation Group


Availability: All Regions (Including Int'l)


Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker


Distribution / Indexing: [+]

# # #
  Your Banner Ad showing on ALL
Direct Marketing articles,
CATCH Visitors via Your Competitors Announcements!

Asda iBrochure Wins Sales Gold Award

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
Contact: Conrad Morris - 
+44(0)15 6565 3000 conrad.morris[.]
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any The Marketing Innovation Group securities in any jurisdiction including any other companies listed or named in this release.

Direct Marketing via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Read Latest Press Releases From The Marketing Innovation Group / Company Profile

Read Direct Marketing Most Recent Related Press Releases:

AOL’s Tim Armstrong and Top Brand Leaders from General Motors, Lenovo, Chatbox and Allstate to Take the Stage at Mobile Marketing Association’s Annual
Agil Technologies Announces the Launch of agility - The SaaS Marketing Collaborative Platform
Relevancy and Trust Key to Becoming a Best Friend Brand Says Silverpop
Keono Partners with LashBack to Ensure Email Compliance, Safeguard Brand Reputation
MMA Announces Powerhouse 2016 Global Smarties Jury of Leading Brand Marketers and Agencies
Selligent Included in Mobile Engagement Automation Solutions Report by Independent Research Firm
MMA Appoints Five New Brand Leaders to The North American Board of Directors
MMA Appoints Major Consumer Brands to Global Board of Directors
Core Web Networks to Launch Bulk SMS Packages for Small Businesses Announces 7 and 14 Day Email Marketing Data Feed

Boost Your Social Network
& Crowdfunding Campaigns

NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...




Visit  NAKIVO, Inc.

  ©2016 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution freenewswiredistribution asianewstoday bizwiretoday USA pr UK today