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Consumer Photobook Market to Hit Unit Sales of 25 Million in 2013 Finds Futuresource Consulting - The Western European photobook market continues to experience steady growth, according to the latest research from Futuresource Consulting - Futuresource-Consulting.com
Consumer Photobook Market to Hit Unit Sales of 25 Million in 2013 Finds Futuresource Consulting

 

PRZOOM - /newswire/ - Dunstable, Bedfordshire, United Kingdom, 2014/02/05 - The Western European photobook market continues to experience steady growth, according to the latest research from Futuresource Consulting - Futuresource-Consulting.com.

   
 
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The Western European consumer photobook market is on track to achieve unit sales of almost 27 million units in 2014, according to the latest photobook research from Futuresource Consulting, up from an expected 25 million in 2013.

"The Western European photobook market continues to experience steady growth," says Jeremy Wills, Senior Market Analyst at Futuresource Consulting,"and in the short term will continue to be driven by viral marketing and a greater consumer awareness of services, largely as a result of a significant marketing spend from the industry. However, by 2017, Futuresource forecasts show that growth will begin to decelerate due to fewer new users entering the market.

"Looking back across 2013, we expect the overall average photobook retail prices to have declined, in line with previous forecasts, due to competition and promotional activity. The average price in 2012 fell to just under €30.70, and in 2013 we expected prices to again fall by around 2% across Western Europe to an average of just over €30.20. This decline is set to continue in the coming years, but at a more limited pace than previously expected."

Online ordering channels dominate the consumer photobook market. Online Mail-to-Home was set to account for 71% of the orders of photobooks in 2013, with Online Pick-Up-In-Store accounting for 22%. The In-Store ordering of photobooks, however, is expected to increase as photobooks are increasingly produced in-store, with Germany leading this trend.

In 2013, the photobook market witnessed some key movements within the industry. Snapfish consolidated its position in Western Europe, with its operations in the Benulux region and Spain passing to Pixum, and the German, vertically-integrated commercial printer, Flyeralarm entered the German photobook market in Q4 2013.

"We are expecting larger photobook SKUs, silver halide photobooks and fewer promotions to help to slow the decline in photobook prices, resulting in a market value peaking at nearly $830 million in 2016", says Wills.

The Futuresource Consumer Photobook Market Track Report provides forecasts out to 2017.

You may also be interested in our Consumer Photo Merchandise Market Report, which assesses the development of the photo-merchandise market in Western Europe and includes retail volume, value and average price forecasts through to 2017. This report also includes an overview of the competitive situation by producer.

Futuresource Consulting (futuresource-consulting.com) is a specialist research and knowledge-based consulting company, providing organisations with insight into consumer electronics, digital imaging, entertainment media, broadcast, storage media, education technology and IT. With a heritage stretching back to the 1980s, the company delivers in-depth analysis and forecasts on a global scale, advising on strategic positioning, market trends, competitive forces and technological developments.

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Members of the press may use a press release in its entirety or take segments from it as necessary; they may also use a graph, a slide, or a section of a supplied research report less than fifty words long, provided all text is identified as "Source: Futuresource Consulting" and all graphics are credited with "Futuresource Consulting, copyright 2014".

 
 
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Consumer Photobook Market to Hit Unit Sales of 25 Million in 2013 Finds Futuresource Consulting

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Contact: Andy C. Watson - Futuresource-hq.com 
+44(0)15 8250 0169 andy.watson[.]futuresource-hq.com
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Futuresource Consulting securities in any jurisdiction including any other companies listed or named in this release.

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