Rovi Corporation, a global leader in entertainment discovery, today announced an agreement with Armstrong, a regional MSO based in Pennsylvania, on the deployment of Rovi DTA Guide on Armstrong’s standard definition and high definition digital terminal adapter (DTA) devices, basic cable boxes used by cable operators to switch to an all-digital footprint. With this agreement, Armstrong can now offer advanced guides in all of its systems, powered by Rovi, across a more diverse selection of set-tops.
“The transition to an all-digital service enables cable operators to optimize the use of their bandwidth, expand their offerings, and bring added value to their subscribers. The Rovi DTA Guide is intended to help Armstrong increase its customer satisfaction as it upgrades its system,” said Bob Shallow, senior vice president of sales and marketing at Rovi. “Rovi’s guide solution provides Armstrong with the ability to expand access to the guide to more rooms in the home, and to enhance the entertainment experience for its existing subscribers.”
“The benefits of going to an all-digital environment are abundant,” said David Wittmann, vice president of Cable Marketing at Armstrong. “We wanted to make it easier for our subscribers to enjoy their entertainment choices. This includes bringing a guide to the DTA. The program data, TV listings and user experience provided by Rovi are an important complement to our service offerings.”
The Rovi DTA Guide allows service providers to offer subscribers the popular guide experience that includes the ability to find out what’s on TV, tune channels directly from the program grid, set parental controls, and even set language options for the guide and audio.
The features of the Rovi DTA Guide include TV listings by time, On Now/On Next banner to browse listings while watching TV, program information, and multiple language settings. The scaled video feature enables viewers to continue watching their current channel while navigating the guide. In addition, Rovi plans to integrate with multiple DTA equipment providers.
Armstrong provides television, high-speed Internet and telephone service to customers in Pennsylvania, Ohio, West Virginia, Kentucky and Maryland, and is America’s 14th largest cable television provider*.
*Kagan Media, 2013
About Rovi Corporation
Rovi (rovicorp.com) is leading the way to a more personalized entertainment experience. The company’s pioneering guides, data, and recommendations continue to drive program search and navigation on millions of devices on a global basis. With a new generation of cloud-based discovery capabilities and emerging solutions for interactive advertising and audience analytics, Rovi is enabling premier brands worldwide to increase their reach, drive consumer satisfaction and create a better entertainment experience across multiple screens. The company holds over 5,000 issued or pending patents worldwide and is headquartered in Santa Clara, California.
Forward Looking Statements
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