Report Buyer, the online destination for business intelligence for major industry sectors, has now added a new report on the growing production of pet products promising greater convenience and luxury. “All Things Convenient: Product, Packaging and Consumer Trends in the Pet Food, Supplies and Travel Markets” suggests that convenience is key for pet products.
Pet owners find they are increasingly under time pressure. The report finds that for many pet supply shoppers, convenience is a major driver influencing purchasing behavior. Marketers are certainly switched on to this and the potential for products offering convenience and luxury. As a result the number of new convenience product lines launched each year has been steadily escalating since 2002.
Products specifically designed to make pets more comfortable both at home and during travel are also increasingly being produced. Pet owners are pampering their pets as they do themselves, picking products that the owners themselves identify with as comforting, time-saving, and otherwise easy to handle and use.
This useful report is conveniently organized into three chapters: Pet Food, with a particular focus on new packaging types and technologies (single-serve, pouch, resealable, easy-open, easy-carry, etc.); At-Home Assistance Products, such as self-cleaning litter boxes, automatic feeders, easy-entry ramps, automatic pet doors, and other non-food products and package types with special ergonomic and/or innovative convenience features; and On-the-Go Products, including portable kennels, vehicle and airplane safety devices, backpacks, strollers, portable feeding systems, and even calming supplements, the report is a thorough analysis of products and trends making life easier for pet owners and their pets.
This report provides a comprehensive look at the growing trend towards the manufacturing and selling of convenience in the pet products industry. The report examines new product and packaging trends, and looks at consumer trends and behaviors surrounding the purchasing of convenient pet products.
“All Things Convenient: Product, Packaging and Consumer Trends in the Pet Food, Supplies and Travel Markets” is available in pdf format from Report Buyer.
Report Buyer product ID: PKF00042
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