Among the five low voltage (LV) electrical equipment customer segments (residential, commercial buildings, telecom, hospitals, hotels, and datacenters), the residential, hotel and commercial building segments were the most price conscious. Buyers in these segments showed a marked preference for LV electrical products from LSIS and Eaton Corporation, as well as Chinese and local brands. Interestingly, residential customers in Singapore, the Philippines, and Malaysia are more brand-driven than in the rest of Southeast Asia.
A recent study from Frost & Sullivan (energy.frost.com), Southeast Asia Low Voltage Electrical Equipment Brand Preferences, analyses customers’ brand preferences for LV power products through a detailed retailer and system integrator survey. The survey selected a sample of 44 filtered respondents across four Southeast Asian countries, namely Malaysia, Indonesia, Singapore and the Philippines. It also studied the brand preference by LV circuit breaker types, type of distribution channel, and products such as contactors and relays.
Recognised brands and quality is also a top criterion for customers in the telecom, datacenter, and hospital industries. These customers tend to gravitate towards LV products from ABB, Schneider Electric, and Siemens AG.
"Customer sectors other than residential are increasingly choosing LV ‘electrical package-solution’ over products, mostly in Malaysia and Singapore," said Frost & Sullivan Energy & Environmental Senior Research Analyst Avanthika Satheesh. "Customers in Singapore and Malaysia tend to seek consistent product enhancements such as compact design, increased efficiency, and reliability."
Product distribution scores high on the priority lists of all customer segments, with commercial building owners even listing it as the most important criterion. System integrators, dealers, and distributors of LV power products play a key role in product distribution. In all customer segments, the majority of the distribution is routed through dealers and distributors.
"Best practices such as prompt customer service support and delivery time adherence too play a significant role in shaping a customer's brand preferences," noted Satheesh. "Overall, among all the LV electrical equipment companies catering to the varying needs of customers in Southeast Asia in 2013, ABB and Schneider Electric emerged the most popular individual brands."
If you are interested in more information on this research, please send an email to Donna Jeremiah, Corporate Communications, at djeremiah[.]frost.com, with your full name, company name, job title, telephone number, company email address, company website, city, state and country.
Southeast Asia Low Voltage Electrical Equipment Brand Preferences is part of the Energy & Power Growth Partnership Service program. Frost & Sullivan’s related research services include: Asia-Pacific Diesel Generator Sets Markets, Global Combined Heat and Power (CHP) Markets, and Electrical Equipment and Solution for Marine and Offshore Markets in Asia-Pacific. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.
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Southeast Asia Low Voltage Electrical Equipment Brand Preferences / P734-14
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