PRZOOM - /newswire/ -
London, United Kingdom, 2007/02/12 - Intellitracker are redefining web analytics with the launch of Intellitracker Enterprise Version 5.5. Intellitracker Enterprise now includes “IntelliMap”, a brand new suite of visitor behaviour visualisation tools.
IntelliMap allows users to better understand the activities of those that visit their website. Every click made by a visitor, whether successful or not, is recorded and these clicks are then displayed on top of a view of the relevant web page. Viewed as heat maps, click maps or link maps, this provides the user with the ability to see how their site visitors interact with page content. Screenshots of the Heatmap can be found online.
Commenting on Intellitracker’s product launch, David Hudson, Director or Sales and Marketing at Intellitracker said "We had a huge response when we released Intellitracker Link Map last year as we recognised that organisations need more than just "web analytics". The market is moving on and the launch of IntelliMap builds on Intellitracker’s excellence in the area of advanced web analytics and site usability in a highly visual and compelling manner”.
Intellitracker Enterprise is the smart choice for those wishing to optimise their marketing activities, understand their visitor's behaviour and drive their e-business forward to greater success. Clients use Intellitracker Enterprise to optimise site search, improve campaign and promotion response, understand user interaction and promote content usage.
In addition to the launch of Intellimap Intellitracker were also speaking at the TFM&A 2007 Learning Zone with a paper entitled “Using Web Analytics to drive radical business improvement – proven winning strategies”. This included insights gained from Intellitracker’s work with Associated Northcliffe Digital, Loot, The Daily Mail and Teletext.
About Intellitracker Ltd
Intellitracker Ltd was formed in 1997 and is based in London, United Kingdom. The company develops and markets the Intellitracker Enterprise interactive business intelligence suite and provides professional services in support of this. Intellitracker Enterprise is recognised as one of the leaders in the field of online analytics and is used by organisations including BMW, Daily Mail, Infospace, Loot, M&G, Oxfam and Thomson Holidays.