Free press releases distribution network?

Agency / Source: Frost & Sullivan

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!



Robust Growth for Malaysian Mobile Market in Coming Years with Rising Demand for Internet Finds Frost & Sullivan - Frost & Sullivan highlights Top Trends in the Malaysia Telecoms market
Robust Growth for Malaysian Mobile Market in Coming Years with Rising Demand for Internet Finds Frost & Sullivan

 

PRZOOM - /newswire/ - Kuala Lumpur, Malaysia, 2013/12/09 - Frost & Sullivan highlights Top Trends in the Malaysia Telecoms market.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Telecom/Wireless/VoIP/IPTV Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

World needs to know about google malpractices - Share your Adsense publishers stories on Google tactics to steal your revenues

 

Mobile penetration in Malaysia has long surpassed the 100.0% mark and currently hovering around 150.0%. The Malaysian market is expected to reach a mobile subscriber base of over 50 million by 2015. Growth is expected to slow down as the market approaches saturation but is still expected to register a CAGR of 6.0% from 2011-2015.

According to Ajay Sunder, Senior Director of Telecoms, Frost & Sullivan Asia Pacific, to sustain subscriber growth momentum, operators are expected to continue with aggressive promotional campaigns, especially in the prepaid market.

"In 2012, Maxis held 32.3% of the mobile subscription market share in Malaysia. This was followed by Celcom at 29.1% and Digi at 24.1%," he said.

The rapid increase of mobile penetration has also led to consumers carrying a second connection/device. Effective ARPU monetization from the second device is a major challenge for service providers. Smartphone and Tablet penetration in the Malaysian mobile market currently stands at approximately 35.8% and 12.1% respectively.

"There is a multi-screen trend with the addition of one or more devices as consumers take advantage of different form factors and declining prices. Types of content suited for different devices would enable operators to target subscribers better with value-added services such as video streaming, reading and gaming. Vendors that are able support the seamless sharing of content and applications across multi-devices will have an advantage," said Ajay.

He added,"Service providers need to re-evaluate the portfolio and introduce new services where they can obtain 3rd party revenues if not direct consumer revenues such as mobile advertising, payment, and commerce. The newly operational 4G network is also expected to bring in additional revenues."

Increasing Demand for Internet
Riding on increasing demand for internet access, 3G subscriptions reached 14.5 million with an annual growth of 41.0% in 2012 and are expected to cross 18.4 million by Dec 2013.

However, the increased data demand and spikes in geographies are leading to Network congestion/outage. The continuous outage is forcing service providers to relook their long term network strategy.

To cope with increasing diverging cost and revenue market realities due to surging data traffic, service providers are focusing predominately at reducing cost structure rather than top line improvements.

"For example, take Maxis and REDtone's arrangement to share its 4G (LTE) infrastructure. Infrastructure sharing allows defrayment of cost, risk sharing and enabling parties to meet regulatory obligation with reduced financial burden," said Ajay. "But as the network architecture becomes more complex, operators will be forced to evaluate Network Function Virtualization and eventually Software Defined Network to lower the overall cost of network and maintain a scalable network."

Declining Voice Revenues and Increasing OTT Threat
Service providers are also losing traditional voice revenues but are now fighting back to ensure the 'share of wallet'. Strategies include bundling voice, launching digital voice and creating innovative services targeting voice revenues.

Operators have leveraged on voice to innovate and pioneer value-added services. For example, in Australia, Telstra launched HD voice which suppresses background noise at no additional cost to subscribers. NTT DoCoMo in Japan launched its voice translation over its LTE to encourage the use of international voice calls.

"Voice service would eventually become a feature rather than a service that could drive growth," said Ajay.

OTT is another clear threat and presents danger to operators that do not have a well defined strategy to counter the threat of OTT players. OTT messenger and other services are adversely impacting the MOUs and traditional SMS usage thus driving down core revenues.

The launch of Whatsapp Messenger saw total SMS revenues in Malaysia decline from RM2.90 billion in 2011 to RM2.86 billion in 2012.

"Service providers will need to evaluate new partnership/business models with non-traditional value chain players. The impact of these new services may be huge depending on the nature of partnership," said Ajay.

Malaysian operators were the leading operators to use partnership with OTT as a way to mitigate the revenue decline. Some recent examples include the Digi Whatsapp and Celcom Mobiroo partnerships.

Ajay added,"The idea is to ensure that service providers can increase, or at least retain, the same share of wallet from the subscribers."

Frost & Sullivan Malaysia
Frost & Sullivan (frost.com), the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. Frost & Sullivan established an office in Kuala Lumpur, Malaysia in 2000. The Kuala Lumpur office currently has more than 100 dedicated consultants covering 9 major industries across 18 countries in Asia Pacific.

Frost & Sullivan is also proud to partner with Multimedia Development Corporation and Iskandar Investment Bhd (IIB) to set up a Global Innovation Centre in Medini. The Global Innovation Center in Iskandar will serve Frost & Sullivan's global operations and offices, providing opportunities for local employees to work on global projects, while developing and delivering capabilities that assist in driving Growth, Innovation and Leadership for our local and global clients.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Telecom/Wireless/VoIP/IPTV Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

World needs to know about google malpractices - Share your Adsense publishers stories on Google tactics to steal your revenues

 

Agency / Source: Frost & Sullivan

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Telecom/Wireless/VoIP/IPTV articles,
CATCH Visitors via Your Competitors Announcements!


Robust Growth for Malaysian Mobile Market in Coming Years with Rising Demand for Internet Finds Frost & Sullivan

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
Frost & Sullivan |
Contact: Carrie Low - Frost.com 
+603 6204 5910 carrie.low[.]frost.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Frost & Sullivan securities in any jurisdiction including any other companies listed or named in this release.

Telecom/Wireless/VoIP/IPTV via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!




Read Latest Press Releases From Frost & Sullivan / Company Profile


Read Telecom/Wireless/VoIP/IPTV Most Recent Related Press Releases:

Nokia Receives the New Product Innovation Award at Frost & Sullivan’s Awards Gala Honouring Best-in-Class Companies
Qualcomm Begins Commercial Sampling of World’s First 10nm Server Processor and Reshapes the Future of Datacenter Computing
Grandstream Releases a New WiFi Access Point for Beta Testing
IDC MarketScape Names HCL a Leader for Worldwide Internet of Things Consulting and Systems Integration Services
India’s First Payments Bank Goes LIVE-Airtel Payments Bank Starts Pilot Services in Rajasthan
Grandstream Introduces New Mid-Range IP Phones
Qualcomm and Samsung Collaborate on 10nm Process Technology for the Latest Snapdragon 835 Mobile Processor
Axiata Announces Completion of Bangladesh’s First Telecoms Merger with Bharti Airtel
NEC Develops 5G Massive-element Active Antenna System that Supports 28GHz Band
Grandstream Expands into WiFi Market with New Managed WiFi Access Point

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
 
NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...



PREMIUM Members


Visit  Triggr & Bloom

Visit  La Bella Bakery Artisan Bakery Arizona

Visit  JobsWare.com







 
  ©2016 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today