After months of publicly calling for much needed change to measurement and accountability in network radio, Sun Broadcast Group, Inc. CEO, Jason Bailey, announced today the company is investing in the deployment of Jelli, Inc.’s cloud- based ad platform across its entire network that will make it easier and faster to buy and run radio advertisements.
The change will start immediately across all of Sun’s Hispanic products including CNN en Español, Fox Deportes, AccuWeather en Español and its national Latino Advantage network. Sun Hispanic content partner, Stardome Media Group, has also committed to the platform change. A roll out to Sun’s general market offerings will begin in early 2014.
“I have been asking leaders large and small to stand with me and implement true change in how we conduct business across our industry,” said Jason Bailey, CEO. “Radio has been living in the dark ages when it comes to accountability. We’re being eaten alive by the real time metrics of digital audio competitors and our best answer, RADAR©, still requires busy planners and buyers to go back months after a campaign to see what should have run. Today we stand proud to put our entire sales and programming schedules on the line and make a real change for this great industry.”
In this new partnership, Sun Broadcast Group has agreed to finance equipment and installation costs for each affiliate they service. They have also been working with Jelli’s team of engineers to enhance the ad platform and include delivery of short-form content and features, allowing for real time measurement of sponsorships and integrated product placement in addition to relieving local affiliate workload in scheduling and running network content and ads.
“Providing a cloud-based ad platform and giving broadcast networks an easy and fast way to buy and run radio ads is super important, and now Sun can automate its broadcast radio advertising removing the hassles that come with the old-school method of running broadcast ads,” said Michael Dougherty, Jelli co-founder and chief executive officer. “Our deal with Sun and the team’s deployment of our ad platform to increase accountability, measurability and transparency for its network will help bring the radio advertising business firmly into the 21st Century.”
About Sun Broadcast Group
Sun Broadcast Group (sunbgi.com) is a national broadcast network providing targeted radio content and advertising solutions across America. Sun offers sales representation, distribution and programming support to syndicators and radio networks nationwide. Its lineup includes The Marilu Henner Show, Six Second Review with Mr. Moviefone, CNN en Español, Fox Deportes, AccuWeather en Español, Got Game, Nashville Music Minute, and DJ Lynnwood’s Earthquake Mix and The Mix Show.
About Jelli, Inc.
Jelli is the first cloud-based ad platform for the $40 billion global radio market. Our mission is to create the easiest and fastest way to buy and run radio spots. We bring the transparency, accountability and real-time delivery of the web to the offline medium of terrestrial radio. Our patented audio serving platform automates terrestrial radio advertising for advertisers and network operators, reaching millions of listeners weekly and serving billions of ad impressions annually. We are based in San Mateo, California and New York City, and our investors include Relay Ventures, Intel Capital, First Round Capital and several prominent angel investors.