PRZOOM - /newswire/ - Gurgaon, Haryana, India, 02/06/2007 - ValueFirst, the leading MVNO (Mobile Virtual Network Operator for data services) has joined hands with the Indian FMCG giant ITC to mobile enable its sales and distribution process.

Said Mr. Vijay Shukla, Country Head, ValueFirst, “The ITC project was a landmark in the history of ValueFirst because of the large scale customization and the implementation challenges experienced. It was a great support from the team that accepted the challenge of delivering in short time-frame and kept their promise to the client.”

ValueFirst bagged the ITC order after thorough technical and commercial evaluation. ITC has chosen ValueFirst because of its demonstrated technical competence to develop and deliver the unique and specific requirements of ITC. ValueFirst has got a unique competency to seamlessly integrate its 2-way SMS gateway solution with the Enterprise Wide Applications (EWA) like SAP.

About ValueFirst

ValueFirst (vfirst.com) empowers its customers to communicate between varied IT back-end systems and mobile phones using SMS Services. ValueFirst provides a unique, end-to-end, global carrier-grade mobile data service. Its mobile data service offering includes "plug and play" application licensing and hosting. Employing a partnership with Mobile operators, ValueFirst acts as an MVNO (Mobile Virtual Network Operator), with a clear focus on SMS mobile messaging. ValueFirst’s Mobile Messaging Platform is capable of delivering SMS services to virtually any CDMA/GSM mobile handset.

Agency / Source: ValueFirst Messaging (P) Ltd

Availability: All Regions (Including Int'l)

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