Free press releases distribution network?

More news: Direct Marketing
Agency / Source: Silverpop Systems, Inc.

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!



Silverpop Delivers Marketing Automation for Mobile with Launch of Mobile Connector - Company Turns Mobile Apps into Marketing Channels, Giving Marketers Ability to Access App Behaviors and Deliver Personalized Mobile Experiences - Silverpop.com
Silverpop Delivers Marketing Automation for Mobile with Launch of Mobile Connector

 

PRZOOM - /newswire/ - Atlanta, GA, United States, 2013/11/15 - Company Turns Mobile Apps into Marketing Channels, Giving Marketers Ability to Access App Behaviors and Deliver Personalized Mobile Experiences - Silverpop.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Direct Marketing Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Silverpop™, a leading provider of digital marketing software that enables personalized customer experiences, today announces the launch of Mobile Connector, extending the power of the Silverpop platform to a company’s mobile application. With Mobile Connector, for the first time, marketers will be able to tap into the quickly growing mobile app ecosystem, increasing loyalty and revenue through more consistent customer experiences and personalized in-app interactions.

“Consumers are feverishly embracing mobile apps and companies spend a significant amount of time developing them, but until now, customer activities on apps have lived in a silo and marketers have been largely unable to drive personalized marketing campaigns through them, at least not without long-cycle IT development,” said Bryan Brown, vice president of product strategy at Silverpop. “Silverpop Mobile Connector removes this barrier, allowing the app to be seamlessly integrated with every other marketing channel. Marketers can now increase loyal usage of the apps via targeted promotions, and also tie mobile app activity back into the Silverpop platform, so those behaviors can inform all other marketing communications. This creates yet another opportunity for marketers to interact with their customers as individuals, when and where they want to be reached in a way that ensures an incredibly cohesive and positive brand experience.”

The Mobile Connector instantly passes user behaviors between a company’s mobile app and Silverpop, allowing marketers to deliver consistent messages and individualized offers to each app user as they reveal more about their interests and preferences over time and to ensure these important data points are carefully synced with other digital communication channels. Developers can setup the integration in less than 10 minutes, even without previous knowledge of Silverpop.

Specific highlights of Mobile Connector include:

• Personalize the app experience in real time based on cross-channel data;
• Seamlessly integrate app behaviors such as installing or opening an app, completing or abandoning a goal, adding profile data or reaching a certain level in a game with other marketing channels;
• Track customer loyalty, reveal personalized in-app rewards and encourage app-engagement through multiple channels;
• Track anonymous and known visitors, easily allowing app behaviors to be available for segmentation and targeting, automated email or SMS follow-ups, program entries and contact scoring;
• Dynamically generated links in emails and SMS notifications that automatically open in the app, allowing a specific URL to quickly re-direct users back to a precise step in an app experience or to an abandoned cart.

“Imagine the power in using Silverpop to score a group of app users based on either frequency of usage or points earned in a gamification scenario and then delivering personalized in-app content that reflects their individual scores or levels,” Brown added. “This creates an experience that lets your customers know that you understand them as individuals, and they will be more loyal in return.”

Mobile Connector (silverpop.com/mobile-connector) adds to the growing number of offerings available as part of Silverpop’s Universal Behaviors. Universal Behaviors gives marketers access to a live stream of real-time behaviors that they can easily understand and instantly integrate into highly relevant individualized campaigns. It is made possible through a unique framework that stores and processes large volumes of data as individual interactions versus the batch integrations of the past. Dynamic buyer behaviors can then immediately be transformed into highly personalized actions. By storing this data in a single customer view, rather than siloed by channel or segment, marketers can deliver a highly consistent digital experience to each individual across multiple channels.

About Silverpop
Silverpop (silverpop.com) is a digital marketing software company focused on helping marketers transform the customer experience increasing engagement and driving revenue. Silverpop makes this possible by using customer data and each individual’s behaviors to inform and drive every interaction in real time. Silverpop uniquely enables marketers to automate these highly-personalized interactions at scale. Silverpop’s top-ranked email marketing and marketing automation tools serve the needs of B2C and B2B marketers from a wide range of industries. Silverpop is trusted by more than 5,000 brands around the globe.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Direct Marketing Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Agency / Source: Silverpop Systems, Inc.

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Direct Marketing articles,
CATCH Visitors via Your Competitors Announcements!


Silverpop Delivers Marketing Automation for Mobile with Launch of Mobile Connector

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
|
Contact: Press Office - Silverpop.com 
678-247-0500 info[.]silversky.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Silverpop Systems, Inc. securities in any jurisdiction including any other companies listed or named in this release.

Direct Marketing via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!




Read Latest Press Releases From Silverpop Systems, Inc. / Company Profile


Read Direct Marketing Most Recent Related Press Releases:

Goodstuff Communications & House of Fraser Awarded 'Best in Show’ At The MMA’s UK Smarties Awards for Their ‘View From The Red Carpet' Mobile Campaign
AOL’s Tim Armstrong and Top Brand Leaders from General Motors, Lenovo, Chatbox and Allstate to Take the Stage at Mobile Marketing Association’s Annual
Agil Technologies Announces the Launch of agility - The SaaS Marketing Collaborative Platform
Relevancy and Trust Key to Becoming a Best Friend Brand Says Silverpop
Keono Partners with LashBack to Ensure Email Compliance, Safeguard Brand Reputation
MMA Announces Powerhouse 2016 Global Smarties Jury of Leading Brand Marketers and Agencies
Selligent Included in Mobile Engagement Automation Solutions Report by Independent Research Firm
MMA Appoints Five New Brand Leaders to The North American Board of Directors
MMA Appoints Major Consumer Brands to Global Board of Directors
Core Web Networks to Launch Bulk SMS Packages for Small Businesses

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
 
NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...



PREMIUM Members


Visit  La Bella Bakery Artisan Bakery Arizona

Visit  JobsWare.com

Visit  NAKIVO, Inc.







 
  ©2016 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today