The list is the fifth annual list put out by Mobile Marketer honoring the best and brightest executives with the potential to shape mobile-influenced marketing and retail. Shuli is the second Ping Mobile executive to be recognized in the esteemed list demonstrating the powerful female presence that fuels the mobile marketing giant.
The list of 25 executives includes executives from Walmart, Ford Motor Co., GE, Citi, InterContinental Hotels Group, 7-Eleven, GrubHub Seamless, OpenTable, Museum of Modern Art, Starcom, Digitas and AKQA. Also honored are executives from ExactTarget, Blipper, Mobext, Kargo, Fiksu, Vibes, Syniverse, xAd, Ping Mobile, Aurnhammer, 5th Finger and Pivotal Labs.
As a Marketing Director at Ping Mobile, Shuli holds an influential position working closely with senior executives at Fortune 500 brands to plan and launch their mobile marketing activities as well as shaping the company’s focus on providing industry progressing marketing leadership. Shuli is responsible for the placement of hundreds of millions of mobile ads, full circle SMS activity for key brands, and has remained at the forefront of mobile innovation by introducing new interactive mobile technologies to the market.
However, what truly makes Shuli stand out as a role model is not just her responsibility and influence but rather the proactive role she takes as an educator and builder in the mobile marketing community. Over the past year Shuli has partnered with numerous organizations such as GSMI, UnTether TV, Constant Contacts, Microsoft, and Women in Wireless to propel the global mobile marketing community by creating free education focused events, speaking at various lectures, spurring poignant discussions and contributing to much thought leadership in the industry. She has also taken an active role in propelling networking within the field facilitating key partnerships and employment in the in the mobile marketing community.
“Shuli Lowy is set to influence marketing and retail in 2014 with her mobile prowess,” said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, New York. “In a world of me-too thinking, Shuli stands out for pushing the mobile envelope and readying for a mobile-always consumer-driven environment. Mobile Marketer is please to honor Shuli by including her on the prestigious Mobile Women to Watch 2014 list.”
This year’s list was accompanied by a companion Mobile Women to Watch 2014 Summit held Nov. 5, 2013 in downtown New York in which Lowy sat on a panel which discussed why women occupy so few executive leadership roles in mobile marketing and how they can make progress in their career. “Venture out of your four corner,” advised Shuli,“be bold, share your observations and critiques, mentor others, spread awareness, and take chances.”
Ping Mobile (pingmobile.com) is one of the longest standing mobile marketing companies that creates and manages sophisticated mobile campaigns focused on customer acquisition, CRM, and remarketing. Utilizing and integrating an array of mobile services including SMS, ad placements, mobile apps, mobile websites, interactive technologies, and locations based services, Ping Mobile serves as a channel partner and provides 360-degree marketing services for many Fortune 500 companies. Ping has also served as an influential trailblazer in mobile marketing education and leadership.