Entrepreneur magazine agrees, listing the Hanover, Massachusetts based franchisor as one of several franchisors that have used innovation as a means to attracting new franchisees.
“The best way for franchisors to attract new business is by being different: doing something no one else has done before, or doing something old in a new way,” said Tracy Stapp Herold, author of the article entitled “The Leading Edge: Franchisors Are Innovating in Big Ways”. “Innovation is just as important to a system with 30,000 units as one that’s just starting out.”
Innovations cited include:
Eco-friendly solvents use to clean clothes
Machines that maintain and recycle cleaning solution
LED lighting in its signage
Hanger recycling programs conducted by franchisees with proceeds going to local food pantries.
“To us, being an environmentally responsible dry cleaner is just the right way to do business. If that attracts new franchisees, even better. But our goal has been and will continue to be improving the way we do our business and our offerings,” said Kevin Dubois, CEO of Lapels Dry Cleaning.
Lapels has pioneered its eco-friendly dry cleaning experience over the past 10-plus years. Using the latest technology in equipment and cleaning solution, Lapels is one of the few dry cleaners around to be able to boast that there is no hazardous waste in their process. Lapels environmentally-friendly cleaning process has no odor and is gentler on clothes, thus lengthening the life of clothes. At Lapels you can see, feel and smell the difference.
Lapels customers are greeted to a warm and inviting reception area, with friendly customer service representatives, and a full service on-site tailor.
Lapels offers its customers Automatic Rewards earning them credit towards free dry cleaning for every dollar they spend, Loyalty Programs, a VIP Program which eliminates the need to wait in line and the use of a 24 Hour Drop Off Service. Same day service is also available with pick-up after 5 pm.
Lapels Dry Cleaning Environmentally Friendly Cleaners
Each Lapels Dry Cleaning store offers a full slate of services, including: same-day dry cleaning; shirt service; tailoring; shoe repair; wedding gown preservation; suede and leather processing; box storage and fur storage. Lapels Dry Cleaning has stores in Arizona (Gilbert, Chandler), California (Poway), Colorado (Littleton), Connecticut (Cromwell), Louisiana (Monroe, West Monroe, Delhi, Rayville, Winnsboro), Massachusetts (Abington, Bedford, Boston, Brighton, Cambridge, Cohasset, Dedham, Easton, Framingham, Franklin, Hanover, Marshfield, Natick, Newtonville, Norton, Quincy, Walpole, Westford, Westwood and Wilmington), Missouri (Wildwood), New Jersey (Brick, Freehold and Verona), Ohio (Liberty Township), Oklahoma) Oklahoma City), Pennsylvania (Bloomsburg), Rhode Island (Lincoln); South Carolina (Myrtle Beach, Pawleys Island, Forest Village); Texas (Brownsville). Additional locations are coming soon to Austin, TX, Cedar Park, TX, and Needham, MA.
Lapels Dry Cleaning (lapelsdrycleaning.com | mylapels.com) has been ranked in Entrepreneur’s 26th Annual “Franchise 500” as well as Entrepreneur’s “Top 50 New Franchises,” identifying Lapels Dry Cleaning as one of today’s top franchise opportunities. Entrepreneur's “Franchise 500” is the best and most comprehensive rating of franchises in the world and is based on objective, quantifiable measures of a franchise operation.
Lapels Dry Cleaning corporate offices are located at 962 Washington Street, Hanover, MA 02339.
To learn more about franchise opportunities with Lapels Dry Cleaning, call toll free (866) 695-2735 or email. Additional information and up-to-date company news can also be found on the company’s Website.