The award recognizes the extent to which the product line meets customer base demands, the overall impact it has in terms of customer value as well as increased market share.
BASF’s strategic acquisitions improved its coating raw materials portfolio and gave it access to many important technologies. “Due to our combined know-how in the field of resins, pigments and additives, we are able to support our customers in formulation and processes,” said Ulf Neidlein, Vice President Business Management Resins & Additives, Europe. “This allows us to be seen as a provider of complete coatings solutions rather than pure raw-material chemistry.”
BASF’s current approach to product portfolio development is based on market trends. “The market continues to shift away from using high-solvent coatings, and BASF is leading this conversion by replacing alkyds with acrylic dispersions,” said Frost & Sullivan Industry Analyst Roland Heinze. “The company also looks to replace other conventional technechnologies to the greatest extent possible with more sustainable ones in order to grow faster than the market.”
The company’s extensive portfolio of coating raw materials translates to a wide variety of applications not only protective coatings but also printing and packaging, furniture and flooring, automotive, and general industry.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development.
Further information at dispersions-pigments.basf.com/.
BASF (basf.com) is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of €72.1 billion in 2012 and more than 110,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN).