Serving the Denver metro area in three focus areas: School Readiness, Youth Success and Adult Self-Sufficiency, Mile High United Way is using Cision’s media monitoring software to comprehensively monitor print, social and broadcast coverage and display their media activities in an easy-to-use dashboard.
Mile High United Way who were dealing with the problem of finding a tool that both extensively monitors media outlets and displays media activity in an accessible dashboard has now seen a drastic improvement in their monitoring results.
“Monitoring has improved, especially for broadcast and print media, and Cision’s charts and maps feature will help us create visually pleasing reports on activities,” says Matthew Vermillion, Digital Marketing Manager for Mile High United Way.
The solution Cision offered to Mile High United Way was one that focused solely on the needs of the company. The organization was previously with a provider that wasn’t meeting its monitoring and reporting requirements. Now, with Cision’s media database, broadcast, social and print monitoring; Mile High United Way is now positioned to find and report on all their coverage, timely. And Cision’s exclusive relationship with LexisNexis®, offered with the media monitoring platform, also gives access to more comprehensive print content.
“Cision offered us a comprehensive media monitoring solution, along with a vast range of capabilities for analysis, reporting and media outreach,” says Vermillion.
Cision (cision.com) is a leading provider of cloud-based PR software, services and tools for the marketing and public relations industry. Marketing and PR professionals use our products to help manage all aspects of their brands from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, is quoted on the Nordic Exchange with revenue of approx. SEK 1.0 billion in 2012.
About Mile High United Way
Mile High United Way (UnitedWayDenver.org) is the first United Way in the country. Combining the collective strength of more than 40,000 donors, 800 local businesses, over 100 non-profit partners, and local and state government, Mile High United Way has been leading the movement for positive change for 125 years. Mile High United Way unites people, ideas and resources to advance the common good and concentrates on helping people of all ages, in every stage of their lives, through three interconnected areas of change: School Readiness, Youth Success and Adult Self-Sufficiency.