SCHOTT today unveiled its new thin-rail glass door system for commercial refrigeration displays, which offers a larger glass viewing area, more shelf space, and greater energy savings. The system will be introduced at the 2013 NACS Show in Atlanta on October 13 to 15 at booth #5711.
The high-end Denali glass door display system includes key advancements in size and energy savings. The Denali’s thin-rail frame design reduces rail width compared to traditional systems. The rail reduction increases visibility, which expands viewing area by up to 8 percent over competitors’ doors. Increased visibility offers customers a more direct line of sight to top brands, potentially improving product sales.
“The food and beverage industry is extremely competitive, introducing numerous new products each year, further encroaching on already limited shelf space,” said Tim Dye, Business Manager and Director of Sales and Marketing for the food display business at SCHOTT Gemtron. “The Denali system expands shelf space and minimizes the frame to display more merchandise, which in turn can translate into higher sales. At the same time, the system minimizes costs through its energy efficient design, maximizing the total value of the system and saving money on the bottom line.”
The Denali door system is also the first display system on the market to offer heated glass options per customer requests. Heated surface glass reduces external glass condensation in high-humidity regions and increases visibility into the displays.
The Denali system boasts a French door front, which eliminates the need for a center mullion. Unlike other refrigeration models, the system offers a single five-foot shelf, as opposed to two 30-inch shelves, which increases the total number of front facing merchandise positions by up to three per shelf.
The model also benefits from a low-energy design, consuming half as much energy as leading display systems. The Denali system retains internal temperatures through its two-pane, low-energy, highly reflective glass coating while eliminating heat generation from the door rail. The insulated glass provides maximum condensation protection.
The Denali door technology comes standard with industry leading SCHOTT Gemtron Polaris® LED lighting and is available with the exclusive Polaris horizontal downlight. The door system is also customizable, with the choice of black or silver satin finishes, and matching or full-length handle options.
SCHOTT (schott.com) is an international technology group with more than 125 years of experience in the areas of specialty glasses and materials and advanced technologies. SCHOTT ranks number one in the world with many of its products. Its core markets are the household appliance, pharmaceuticals, electronics, optics, transportation and architecture industries. The company is strongly committed to contributing to its customers' success and making SCHOTT an important part of people's lives with high-quality products and intelligent solutions. SCHOTT is committed to managing its business in a sustainable manner and supporting its employees, society and the environment. The SCHOTT Group maintains close proximity to its customers with manufacturing and sales units in all major markets. Its workforce of around 16,000 employees generated worldwide sales of $2.6 billion (approximately 2.0 billion euros) for the 2011/2012 fiscal year.
Mike Lizun, Gregory FCA on behalf of SCHOTT
P: 610-642-1435 - E: mike[.]gregoryfca.com.