The Spa Association (SPAA) celebrates 12 years of service to the spa and wellness community benefits of membership to SPAA just get better and better. Founded by Melinda Minton in 2001 SPAA is the international spa industry choice of day spas, hotel spas, resorts, wellness centers, medical spas, hospital spas, yoga and movement modality studios and retreats and salon/spas.
“After owning spas and working on everything from formulations to equipment design to spa travel I have a unique perspective on the spa industry. I know what it takes to maintain a spa facility with impeccable service and results driven treatments,” offers Minton. As a part of SPAA’s lengthy list of benefits to members coaching is one of the primary staples.
“You would never dream of going to the gym once a quarter or once a year to stay in shape. Maintaining one’s health is a lifestyle choice that takes commitment. So too does spa management,” says Minton.
The Spa Association offers group coaching sessions that are akin to boot camp spa management intensives. Branding, financial audits, operations excellence and retention are a few of the topics recently discussed in the virtual sessions.
“Successfully managing and growing a spa brand is more challenging than ever before. SPAA extends coaching sessions as a must have benefit to its members worldwide to keep Association members educated, motivated and excited about performing at their very best,” shares Minton.
“Webinars, podcasts, documentation, networking, an industry directory and other benefits of membership grow as our industry expands and refines standards of care,” comments Minton. The spa industry is a $14 billion dollar industry in the United States and globally is a $62 billion dollar industry according to a variety of recent studies and reports. Minton notes,“With the global economy becoming more and more connected the ability of international professionals to network and learn from both experience and change is greatly enhanced. The result is a better product and increased care for the consumer.”
The Spa Association (thespaassociation.com) assists with consumer and professional standards, while helping vendors, spa owners and technicians run a more profitable business and enjoy robust career options. SPAA is taking the professional beauty industry to the next level with innovative strategies to make our members more successful. Find out more about SPAA-- The Spa Association by going to our website, visiting our blog spaaprofessionals.com, email info[.]thespaassociation.com or by calling our membership director at 011 970-682-6045.