KXEN, the leading provider of predictive analytics for business users, today announced Banglalink, one of Bangladesh's leading mobile phone operators, successfully deployed KXEN’s flagship product, InfiniteInsight®, and KXEN’s telecommunications industry template in less than five months, increasing conversion rates as much as 240 percent on customer retention campaigns optimized with predictive models as compared to the same offers sent to randomly selected control groups.
Using predictive models built with KXEN’s InfiniteInsight®, Banglalink is able to create highly targeted retention campaigns to combat customer churn. For instance, by sending a retention offer via SMS text to their most profitable segment of subscribers, Banglalink realized a 59 percent conversion rate among those individuals targeted and who would have otherwise switched to another carrier or allowed their mobile phone subscription to go inactive.
“Using KXEN, we’re able to build customer loyalty through targeted retention programs which drive hardline results to our business,” said Nizar El-Assaad, CIO for Banglalink. “Without any prior experience in data science or statistics, we’re able to build and deploy predictive models that analyze vast amounts of ‘big data’ in a matter of hours as opposed to weeks or months. This allows us to quickly act on predictive insight to preserve valuable revenue while improving our overall customer experience.”
Leveraging KXEN’s Telecom Blueprint, which includes prepackaged predictive models and a pre-defined analytical data architecture, Banglalink was able to streamline much of the time required to prepare analytical data, build predictive models and deploy resulting scores into production.
Today, Banglalink’s big data analytics approach includes building predictive models from the following:
• Data from over 25 million mobile subscribers
• 400 customer attributes
• 3 billion raw monthly call detail records
• Terabytes of data stored in a Teradata data warehouse
• Big data sources including call detail records, product subscriptions, voucher transactions, package conversions, cell site location.
Building on their recent success, Banglalink soon plans to integrate predictive models with their campaign management system to offer subscribers the right offer at the right time across its customer-facing channels, including their call center and company website. Banglalink also plans to use KXEN’s social network analysis capabilities to identify influencers for viral marketing programs and to detect fraudulent activity with customers taking advantage of new subscriber programs, including rotational churners and multi-SIM users.
“We’re pleased to see Banglalink achieve rapid success using predictive analytics with KXEN’s Telecom Blueprint,” said John Ball, CEO of KXEN. “We’re committed to helping companies like Banglalink gain a competitive advantage by packaging best practices we’ve developed working with some of the largest telecommunications providers around the world.”
Banglalink is the second-largest mobile operator in Bangladesh with 28 million subscribers. It is also one of the leading subsidiaries within the Vimpelcom Group, currently the sixth-largest telecom group in the world with operations in the Middle East, Africa, Asia, Europe and North America, and a total subscriber base of more than 215 million.
KXEN (kxen.com) is revolutionizing the way companies use predictive analytics to make better decisions on petabytes of big data. Based on patented innovations, the company's flagship product, InfiniteInsight® and its pure cloud-based platform, Cloud Prediction™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 500 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink, Overstock.com, PT XL Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular and Vodafone, KXEN solutions deliver predictive power and infinite insight. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.