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Coca-Cola Launches Global Ekocenter Partnership to Deliver Safe Drinking Water and Basic Necessities to Rural Communities - Announces Cross-Sector Collaboration with DEKA R&D, IBM, Inter-American Development Bank, McCann Health, NRG Energy, Qualcomm Technologies and UPS to Deliver EKOCENTER to 20 Countries by end of 2015 [NYSE: KO] [NASDAQ: QCOM] -
Coca-Cola Launches Global Ekocenter Partnership to Deliver Safe Drinking Water and Basic Necessities to Rural Communities


PRZOOM - /newswire/ - New York, NY, United States, 2013/09/24 - Announces Cross-Sector Collaboration with DEKA R&D, IBM, Inter-American Development Bank, McCann Health, NRG Energy, Qualcomm Technologies and UPS to Deliver EKOCENTER to 20 Countries by end of 2015 [NYSE: KO] [NASDAQ: QCOM] - NASDAQ: QCOM

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The Coca-Cola Company, DEKA R&D, IBM, Inter-American Development Bank (IDB) Group, McCann Health, NRG Energy, Inc. (NRG), Qualcomm Technologies, Inc. and UPS®, today announced they will work together to bring EKOCENTERTM a kiosk designed to improve the well-being of communities to 20 countries by the end of 2015.

Coca-Cola announced its intent, with the help of collaborating organizations, to deliver EKOCENTER to 150 communities in Africa, Asia, Latin America and North America at the Clinton Global Initiative (CGI) Annual Meeting. This announcement is an expansion of Coca-Cola’s partnership with DEKA R&D to deliver SlingshotTM water purification systems to rural communities in Africa, Asia and Latin America by the end of 2015, which aims to deliver 500 million liters of safe drinking water promoting greater local development in communities that need it most.

Each EKOCENTER will offer a locally tailored mix of products, services and resources that may include safe drinking water, sustainable energy, wireless communications, refrigerated vaccination storage, health education, and other functionality to jump-start entrepreneurship opportunities and community development. Women and entrepreneurs from local communities will be recruited to operate each EKOCENTER, creating new opportunities for employment in the communities where we install and operate EKOCENTER. Entrepreneurs selected to operate the EKOCENTERs will be given business skills training similar to that provided by Coca-Cola’s 5by20 program, an initiative designed to economically empower 5 million women entrepreneurs across Coca-Cola’s value chain by 2020.

“EKOCENTER represents an investment in the future prosperity and progress of some of the most fragile and at-risk communities we serve,” said Muhtar Kent, Chairman and CEO, The Coca-Cola Company. “Through EKOCENTER we have the ability to change lives by offering access to safe drinking water and other needed resources, all while empowering local entrepreneurs. What started as an aspiration is now becoming a reality as we welcome our partners across the golden triangle of business, government and civil society to scale and improve this innovation.”

This collaboration is the first step in Coca-Cola’s long-term vision of deploying thousands of EKOCENTERs globally in the next decade. Currently, one EKOCENTER test site has been launched in Heidelberg, South Africa, and there are plans to install one additional EKOCENTER pilot by the end of 2013.

Through this cross-sector collaboration, Coca-Cola intends to marry its skills and know-how with that of other industry leaders to optimize and scale the EKOCENTER concept. Partners are expected to bring financial and in-kind support, including:

• The Coca-Cola Company and its bottling partners will lead the project, managing the site selection, installation and maintenance of each EKOCENTER. They also will utilize their local operations to support on-the-ground needs and serve as a distribution channel for EKOCENTER placements. The Company led the EKOCENTER vision and design as well as the creation and installation of the prototype unit in South Africa.
• The Coca-Cola Company & DEKA R&D will supply the SlingshotTM water purification system as well as design and infrastructure expertise to build and install EKOCENTER. DEKA R&D supported the design and creation of the first EKOCENTER test site in South Africa and also has an additional partnership with Coca-Cola to deliver safe drinking water using the Slingshot technology at schools, health clinics and community centers in Africa and Latin America.
• IBM will contribute technology and business consulting services to provide high-level business plan development and technology plan development for EKOCENTER. IBM also will explore and advise on potential technology applications for treating return water.
• IDB will provide funding and implementation support for EKOCENTER placements in Latin America. It also will help establish relationships with local non-governmental organizations (NGOs) to support health and sanitation education for communities receiving EKOCENTERs. IDB is a funding and implementation partner for Coca-Cola’s existing safe drinking water partnership with DEKA R&D in Latin America.
• McCann Health, a part of McCann Worldgroup, will work with Coca-Cola and other partners to create a micro-business model for EKOCENTER. Additionally, it also will develop consumer-focused health and sanitation programs and messaging for communities receiving an EKOCENTER.
• NRG is the official energy partner for EKOCENTER, providing solar panels and battery storage to power EKOCENTER, enabling each one to be a self-sustaining, off-the-grid operation. NRG also is assisting DEKA R&D with development of the StirlingTM engine technology which could provide another energy option for EKOCENTER in the long-term. NRG provided solar panels and battery storage for the first EKOCENTER test site earlier this year.
• Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, will provide guidance to Coca-Cola on the inclusion of wireless communications technologies, such as mobile devices and wireless Internet connectivity, for EKOCENTER.
• UPS will serve as a logistics partner, providing technical expertise on global operations and deployment of EKOCENTER.

Coca-Cola also intends to work with TechnoServe as a strategic advisor for EKOCENTER. TechnoServe will help establish a sustainable business model and a metrics-based monitoring and evaluation plan, as well as support identifying and training local entrepreneurs for EKOCENTER. Coca-Cola has a long-term relationship with TechnoServe on key projects in Haiti and countries in Africa under its 5by20 and sustainable agriculture programs.

At a broad level, EKOCENTER is intended to be a financially sustainable, globally replicable social enterprise model, run by primarily local female entrepreneurs. EKOCENTERs will initially operate with a Slingshot water purification system, power source and commercial space. The partnership will then work to grow the technology, once optimally developed, to be a fully equipped retail outlet.

While EKOCENTER’s core mission is to improve the physical well-being of people in rural communities, focused on providing safe drinking water to approximately 45,000 people in its first two years, it also offers other opportunities to communities. Through EKOCENTER, the partners aim to empower communities through connectivity to information and the outside world; provide a safe gathering place; create jobs, skills and services; and offer incentives for local programs in a community, like recycling or sanitation services.

The Coca-Cola Company will work with its local bottling partners to ensure that the EKOCENTER and Slingshot technologies are working properly, and that the drinking water provided complies with applicable safe drinking water and health standards. EKOCENTER supports Coca-Cola’s commitment to replenish the water used in its beverages and their production, its 5by20 program to economically empower 5 million women entrepreneurs across its value chain by 2020, and its continued commitment to foster sustainable communities globally.

The Slingshot water purification technology, developed by DEKA R&D, utilizes vapor compression distillation technology to turn nearly any source of dirty water into safe drinking water. The Coca-Cola Company announced a partnership with DEKA R&D in September 2012 to install and operate 1,500 Slingshot water purification systems in rural communities in Africa, Asia and Latin America with pilots starting in South Africa, Mexico and Paraguay in 2013.

Press Conference
Coca-Cola and the organizations participating in the EKOCENTER collaboration will be hosting a press conference live from the CGI Annual Meeting at 11 a.m ET today for media to learn more about this partnership. The press conference will be in Press Room D at the Sheraton New York City for those attending in person. For those attending remotely, it will be streamed live at

For more information, visit

About The Coca-Cola Company
The Coca-Cola Company ( is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates.

DEKA Research & Development Corporation, founded in 1982 by Dean Kamen, has partnered with many medical industry leaders to introduce new technologies that transform lives. DEKA R&D’s 300 engineering professionals use a multidisciplinary approach that combines basic science with advanced technology to identify critical needs and solutions. DEKA R&D’s activities include the full spectrum of research and product development, as well as low-volume manufacturing. DEKA R&D has developed products in robotics, mobility, prosthetics, and energy generation, and has more than three decades of experience in the field of fluid control and delivery. DEKA R&D is located in Manchester, New Hampshire.

About IBM
For more information about IBM's Citizenship programs, please visit

Inter-American Development Bank Group
The IDB Group ( provides financial products and technical resources to assist countries in Latin America and the Caribbean to reduce poverty and inequality in a sustainable manner. As a leading source of multilateral financing, the IDB Group seeks to create opportunities for cooperation in the region.

About McCann Health
McCann Health ( is a part of McCann Worldgroup, the largest marketing communications agency network in the world, and is a leading healthcare agency network owned by Interpublic Group [NYSE: IPG]. Comprising the world’s most connected health and wellness experts, McCann Health is the most awarded professional and consumer health communications network with the largest international expertise spanning 35 countries and 57 offices. McCann Health’s global network includes McCann HumanCare, McCann Healthcare, McCann Regan Campbell Ward, McCann Torre Lazur, McCann Complete Medical, the leading worldwide medical communications practice, and Double Helix, an international healthcare consultancy focused on working with clients on strategic market research and market access issues.

About NRG Energy
NRG ( is at the forefront of changing how people think about and use energy. NRG delivers cleaner and smarter energy choices for its customers, backed by the nation’s largest independent power generation portfolio of fossil fuel, nuclear, solar and wind facilities. A Fortune 500 company, NRG is challenging the U.S. energy industry by becoming one of the largest developers of solar power, building the first comprehensive electric vehicle ecosystem, and providing customers with the most advanced smart energy solutions to better manage their energy use. In addition to 46,000 megawatts of generation capacity, enough to supply nearly 40 million homes, our retail electricity providers Reliant, Green Mountain Energy and NRG Residential Solutions serve more than two million customers.

About Qualcomm
Qualcomm Incorporated ( is the world leader in 3G, 4G and next-generation wireless technologies. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially all of its products and services businesses, including its semiconductor business, QCT. For more than 25 years, Qualcomm ideas and inventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainment and each other.

About TechnoServe
TechnoServe works with enterprising people in the developing world to build competitive farms, businesses and industries. We are a nonprofit organization that develops business solutions to poverty by linking people to information, capital and markets. Our work is rooted in the idea that given the opportunity, hardworking men and women in even the poorest places can generate income, jobs and wealth for their families and communities. With more than four decades of proven results, we believe in the power of private enterprise to transform lives.

About UPS & The UPS Foundation
UPS ( is a global leader in logistics, offering a broad range of solutions including the transportation of packages and freight; the facilitation of international trade, and the deployment of advanced technology to more efficiently manage the world of business. Since its founding in 1907, UPS has built a legacy as a caring and responsible corporate citizen, supporting programs that provide long-term solutions to community needs. Founded in 1951, The UPS Foundation is responsible for facilitating community involvement to local, national, and global communities. In 2012, UPS and its employees, active and retired, invested more than $97.5 million in charitable giving around the world.


“Ultimately, the potential offerings for EKOCENTER are limitless, and each individual design will be tailored to the local environment to best fit a given community’s needs,” said Dean Kamen, President, DEKA R&D, which developed the Slingshot water purification system housed within the EKOCENTER. “Few projects to date have so ambitiously vowed to help rural communities through such a tightly linked partnership structure that incorporates world-renowned organizations from the public, private and civic sectors. We hope additional organizations will join us to expedite the positive impact the project will have on communities globally.”

NRG Energy
“As designed, the EKOCENTER goes a long way to providing the basic necessities of modern life in challenged communities, the burden of which falls disproportionately on women and girls,” said David Crane, CEO, NRG Energy. “NRG is proud to support Coca-Cola with the modularized solar power that will energize their EKOCENTER program.”

"IBM is committed to lending its strategic expertise to help The Coca-Cola Company and its other partners support environmental efforts that are designed to achieve sustainability and economic opportunity," said Stanley S. Litow, IBM Vice President, Corporate Citizenship and Corporate Affairs, and President, IBM Foundation.

Inter-American Development Bank
“One of the most difficult things to achieve in community-based projects is making sure that they thrive in the long- term. The developing world has too many projects that failed after donations ran out,” said IDB President, Luis Alberto Moreno. “That’s why we applaud all of the EKOCENTER partners for their commitment to creating a sustainable business model that will allow communities to rely on this vital service.”

McCann Health
“We are pleased to be joining Coca-Cola and DEKA R&D, alongside IBM, NRG, Qualcomm, and UPS to create a highly innovative, robust, women-centric business model that empowers women and brings new capabilities to rural communities,” said John Cahill, Global CEO, McCann Health. “By bringing clean water, electricity and mobile communications through an integrated platform into some of the most needy communities, the partners hope to encourage women entrepreneurs and facilitate a multiplier effect that catalyzes local economies."

“Mobile is the largest technology platform in history, and Qualcomm continues to invest in R&D to develop powerful technologies that enhance connectivity, which is an essential part of the EKOCENTER project,” said Dr. Paul E. Jacobs, Chairman and CEO of Qualcomm. “Mobile has been directly contributing to GDP and job growth in emerging regions. We are excited about the role wireless access to information will play in driving the positive impact of EKOCENTERs as they launch in communities around the globe.”

“Community participation and support is essential to the success of this endeavor,” said Bruce McNamer, President, TechnoServe. “By working together with Coca-Cola and its other partners, we will be able to support creating a long-term, viable business model and operating structure for EKOCENTER. We will also serve as feet on the ground in the communities, working with Coca-Cola bottling partners and teams to ensure the project adapts to the communities it will serve.”

“UPS is actively engaged throughout the world with its humanitarian relief non-profit partners by leveraging its logistics and supply chain expertise to bring relief to communities in crisis, many of which are in emerging markets,” said Eduardo Martinez, President of The UPS Foundation. “We strongly believe the EKOCENTER initiative will bring relief to communities and spur the development and growth needed to enhance their future prospects and ultimately the global economy will benefit. UPS is committed to helping Coca-Cola access global markets via our integrated network in order to improve access to clean water and other basic services to those in need.”

Qualcomm is a trademark of Qualcomm Incorporated, registered in the US and other countries. All Qualcomm Incorporated trademarks are used with permission.

Warren Kneeshaw, Investor Relations
P: 1-858-658-4813 - E: ir[.]

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Coca-Cola Launches Global Ekocenter Partnership to Deliver Safe Drinking Water and Basic Necessities to Rural Communities

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