ALM’s The American Lawyer will present the fourth annual Law Firm Marketing & Business Development Leadership Forum, featuring thought leaders from some of the most successful and innovative law firms in the industry, on September 24-25, at The Harvard Club in New York City.
“Law firms are responding to the changing legal marketplace by recalculating their value propositions and rethinking their mix of services, geographic footprints and service delivery systems,” said Robin Sparkman, editor-in-chief of The American Lawyer and the opening speaker at the forum. “This event will focus on a number of timely strategic issues facing law firm marketers in response to the changing marketplace for legal services in the U.S.”
The faculty for the event includes Chief Marketing, Business Development and Strategy officers from some of the nation’s most prominent law firms in the U.S., journalists and executives from ALM, and a number of highly regarded legal marketing consultants. The event co-chairs are: Wendy L. Bernero, chief of strategic initiatives at Proskauer LLP; Laurie Robertson, global director of business development and marketing at Baker & McKenzie; and Anne Malloy Tucker, chief marketing officer at Hunton & Williams LLP.
The complete conference agenda and registration details are available at americanlawyer.com/business.
Topics under discussion at the forum include the following:
• Setting the Stage - Where are we Headed?
• The Future is NOW - Are You Ready?
• Establishing and Executing Strategy
• Winning New Work and Retaining the Best Clients - Business Development 2.0
• Beyond Branding - Extending Your Brand to Ensure Survival
• Pricing and Project Management
• People Power: Staffing Your Firm
The conference is presented by ALM Events, a leading producer of educational and networking events for legal and business professionals.
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