Advantage International announced the hiring today of Helen Joel as Account Executive in its Los Angeles, CA office. Reporting to Group Director, Ann Bash, Joel will lead program planning and management for the agency’s Hyundai client.
Joel comes to Advantage from Marsh Marketing in San Francisco where she planned social media strategy and supported the production of the Top 100 Golf Pro-Am Championship, created by Legacy of the Links. In this role, Joel worked with sponsors Rolex, Cadillac, Ralph Lauren, Hermes and Nike. “Social media integration continues to play an ever growing role in our client activation planning” said Bash,“and Helen’s experience will help us continue to deliver unique solutions for Hyundai.” Prior to Marsh, and throughout her undergraduate education at the University of Alabama, Joel held a series of marketing internships honing her social media marketing and event production skills, including Lane Communications Group, Nation 2 Nations, Farmers Classic Tennis Tournament, Formula PR and Adrenaline Lacrosse.
About Advantage International (IPG)
Owned by Interpublic Group (IPG), Advantage International (advantagemrktg.com) is a leading sponsorship and brand experience agency, specializing in sports, entertainment, lifestyle and cause marketing initiatives on behalf of its corporate clients. Clients include Hyundai Motor America, LG Electronics, Orthofeet and Tata Consultancy Services. Advantage, headquartered in Darien, CT, won the 2013 Ex Award for “Best Activation of a Sports Sponsorship” for the Hyundai “Show Your Loyalty” college football platform.