PRZOOM - /newswire/ -
San Francisco, CA, United States, 2013/08/15 - KXEN, the leading provider of predictive analytics for business users announced its flagship predictive analytics product, InfiniteInsight®, has received the 2013 Ventana Research Technology Innovation Award for Marketing - VentanaResearch.com / KXEN.com. NYSE: SAP
The Awards are the largest industry analyst awards that honor technology vendors producing noteworthy innovations that advance business and IT. The Marketing category is awarded to vendors providing technology that helps organizations meet marketing, sales and overall business goals.
“Today’s hyper-connected world requires that all customer interactions be personal, custom and timely. This means that targeted marketing campaigns can no longer only be reserved for large companies with teams of data scientists,” said John Ball, CEO for KXEN. “InfiniteInsight® makes predictive analytics usable, accessible and productive in real operational environments for marketing teams of all sizes. Having InfiniteInsight® recognized by Ventana Research is an honor and a testament to the growing importance of predictive analytics in marketing.”
With over a decade of experience delivering predictive analytics to over 500 customers worldwide, KXEN’s InfiniteInsight® allows business users to gain unprecedented insight to optimize every stage in the customer lifecycle, from acquisition through cross-sell, up-sell and churn prevention. While traditional predictive analytics approaches are often time and cost prohibitive, InfiniteInsight® proves that much of this effort can be automated while delivering accurate and robust predictive models in days, not months. This patented approach has helped many KXEN customers realize increased conversion rates on marketing campaigns by as much as 300 percent and click-through rates on email and website recommendations by as much as 500 percent.
About Ventana Research
Ventana Research (ventanaresearch.com) is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana OnDemand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. We deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk. To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education and advisory services, visit the website.
KXEN (kxen.com) is revolutionizing the way companies use predictive analytics to make better decisions on petabytes of big data. Based on patented innovations, the company's flagship product, InfiniteInsight® and its pure cloud-based platform, Cloud Prediction™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 500 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink, Overstock.com, PT XL Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular and Vodafone, KXEN solutions deliver predictive power and infinite insight. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.
InfiniteInsight® is helping deliver a much higher take-up rate from our customers.