Advantage International announced the hiring today of Mark Pozorski as Director of Strategic Planning in its Los Angeles, CA office. Reporting to the agency’s Executive Creative Director, Jaime Cabrera, Pozorski will lead client strategy planning and special projects. “Mark’s ability to glean insights from qualitative and quantitative research will help us continue to solve client challenges in innovative ways,” said Cabrera. “We are thrilled to have Mark join our team.
Pozorski comes to Advantage from RPA Advertising where he spent 19 years in various leadership roles supporting Honda’s market planning and communications strategies. At RPA he developed individual marketing strategies and communication platforms to address brand, product and retail challenges. Prior to RPA, Mark spent six years at Nissan’s US headquarters in various advertising and brand management roles, most notably as Brand Manager for the popular Nissan Maxima. Prior to Nissan, Mark spent three years in Honda’s motorcycle division supervising the creative development process.
About Advantage International
Owned by Interpublic Group (IPG), Advantage International (.advantagemrktg.com) is a leading sponsorship and brand experience agency, specializing in sports, entertainment, lifestyle and cause marketing initiatives on behalf of its corporate clients. Clients include Hyundai Motor America, LG Electronics, AIG and Tata Consultancy Services. Advantage, headquartered in Darien, CT, won the 2013 Ex Award for “Best Activation of a Sports Sponsorship” for the Hyundai “Show Your Loyalty” college football platform.