Silverpop™, the only digital marketing technology provider that unifies marketing automation, email, mobile and social, today was announced by The Association for Data-driven Marketing and Advertising (ADMA) as its official marketing automation partner. In a three- year partnership, Silverpop will provide digital marketing technology to the largest marketing and advertising association in Australia.
ADMA provides regulatory advice, events and education for more than 500 corporate members. Silverpop was chosen as part of a competitive tendering process and was selected based on the depth of technological innovation and the ability to provide a solution to meet the needs of ADMA for member, education, events and corporate communications.
Silverpop was chosen as part of a competitive tendering process and was selected based on the depth of technological innovation and the ability to provide a solution to meet the needs of ADMA for member, education, events and corporate communications.
“As the peak association for data-driven marketing and advertising, we need to showcase what is possible in marketing with the latest technology. Silverpop really understands where ADMA is coming from and we look forward to a long and productive partnership,” said Jodie Sangster, ADMA CEO.
"We are very proud to be selected by ADMA as the official marketing automation partner,” said Will Schnabel, senior vice president of global business development for Silverpop. “ADMA’s vision to provide best-in-class behavioural marketing automation for members is exciting. We are thrilled to be selected by the largest membership of marketing professionals in Australia to help realise this vision. We are a long term a partner of ADMA, launching the first B2B Marketing University series with ADMA in 2011, and have been involved with the ADMA Forum and other initiatives for many years, so we are excited to solidify our partnership even further.”
The announcement comes as part of Australia’s largest event for marketers ADMA Global Forum, which showcases the most innovative marketing and advertising thinking, shared by the world's most accomplished creative minds, data-driven marketers and advertising thought-leaders.
The partnership was facilitated by Engage Digital, Silverpop’s strategic representative in the region.
ADMA is the principal industry body for data-driven marketing and advertising and is the largest marketing and advertising body in Australia. The association has over 500 corporate members including major financial institutions, telecommunications companies, energy providers, leading media companies, travel service companies, airlines, major charities, educational institutions and specialist suppliers to the industry including advertising agencies, software and internet companies.
Silverpop (silverpop.com) is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop’s commitment is to offer a platform that is complete, not complex so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 5,000 brands around the globe.