Silverpop™, the only digital marketing technology provider that unifies marketing automation, email, mobile and social, today announces it has been named a Champion in Info-Tech Research Group’s Email Marketing Solutions Vendor Landscape. The report also applauded Silverpop for having some of the most advanced features in the market and excellent customer support.
Info-Tech Research Group recognizes Champions as those who have a strong market presence and are seen as trend setters for the industry. Silverpop scored highly on all features evaluated, including integrations, analytics, social, mobile, location-based marketing and a trusted sender relationship. The company was also specifically recognized for:
• Dynamic Content that helps marketers tailor emails to contacts based on information collected in a behavioral database;
• Supplementing email with social, mobile and location-based channels, including PlacePunch, SMS campaigns and Social Connect;
• Global reach and a strong focus on adding strategic channel partnerships.
“Silverpop’s Engage solution for email marketing is one of the most comprehensive options on the market today,” said Kamal Ammar, Senior Consulting Analyst at Info-Tech Research Group. “Silverpop’s innovative location-based marketing and mobile campaigns make it worth consideration for many organizations today.”
Info-Tech Research Group is North America's fastest growing full-service IT analyst firm, with more than 30,000 members worldwide. Its Vendor Landscape reports recognize outstanding vendors in the technology marketplace. Assessing vendors by the strength of their offering and their strategy for the enterprise, Info-Tech Research Group Vendor Landscapes pay tribute to the contribution of exceptional vendors in a particular category. Silverpop was also recently named a Champion in Info Tech Research Group’s Lead Management Automation Vendor Landscape.
“Even with a rapidly growing number of channels, email remains the backbone of today’s successful digital marketing campaigns, so we are very pleased to be recognized as a Champion in this critical space,” said Bill Nussey, CEO at Silverpop. “Silverpop’s roots are in email, but we have expanded our vision to help marketers incorporate additional channels and buyer behavior into the mix in a way that not only improves the broader customer experience but also makes core email campaigns that much more successful and engaging. We are pleased that Info-Tech Research Group also recognizes these attributes as being key and are honored that they have identified Silverpop as leading the way.”
About Info-Tech Research Group
With a paid membership of over 30,000 members worldwide, Info-Tech Research Group (infotech.com) is the global leader in providing tactical, practical Information Technology research and analysis. Info-Tech Research Group has a sixteen-year history of delivering quality research and is North America's fastest growing full-service IT analyst firm.
Silverpop (silverpop.com) is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop’s commitment is to offer a platform that is complete, not complex so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 5,000 brands around the globe.