PRZOOM - /newswire/ -
Portsmouth, NH, United States, 2013/08/08 - Dapresy, based in Stockholm, Sweden has opened U.S. offices in Boston and San Francisco - Dapresy.com.
The company’s flagship offering is Dapresy Pro, the only online dynamic data presentation (reporting dashboard) system that works directly on respondent-level data. This, in turn, allows research analysts to process, analyze and build InfoGraphics based slides in a drag & drop format with no programming required.
“We found that the ‘vision’ for the marketing dashboard often gets lost when programmers begin coding, simply because the analyst isn’t doing the design,” said Peter Bernstrom, Executive Chairman of Dapresy. “We created Dapresy Pro to give the market researcher the ability to directly design sophisticated dynamic presentation systems and a marketing dashboard that doesn’t require any coding. Everything is simply drag & drop so researchers are assured of getting precisely the reporting dashboard they are looking for,” he explained.
“North America is the next logical progression in the global roll out of Dapresy,” said Rudy Nadilo, Dapresy President, North America. “When it comes to market research this is a huge opportunity for us. There is no other market research and reporting dashboard tool like this,” he said. Nadilo is joined in the U.S. by Bob Ferro, VP Global Sales; Cory Nadilo, Manager, Professional Services and Hektor Suhr, Account Manager. Dapresy North America offices will be located in Boston and San Francisco, with servers operating out of Toronto Canada.
Dapresy (dapresy.com) provides business intelligence products specifically designed for professional market researchers who want to create their own marketing dashboard tools. By creating their own reporting dashboards, market researchers can analyze, present and distribute dynamic results from their studies. Dapresy was founding in 1999 in Sweden and quickly became the leader in marketing dashboard and online data reporting for customer experience programs, employee 360 degree research, brand tracking studies, mystery shopping and ad-hoc projects. Dapresy’s flagship marketing research tool is Dapresy Pro which has web-based portals for dynamic online presentation and report downloads, promptly delivering, actionable results from survey and other business data coming from markets, users and customers.
Dapresy clients include firms like TNS, GfK, Ipsos, The Pert Group, Morpace, Rogers Connect Market Research, Ad Hoc Research, Sentient Decision Science, Blauw, Unilever and many others.