PRZOOM - /newswire/ -
London, Greater London, United Kingdom, 2013/08/01 - Amscreen, Europe's largest digital place based media network, has today announced the launch of its new operational board as it continues to grow and improve its digital media offering - Amscreen.eu.
The board will include Marketing Director, Mike Hemmings, and newly promoted National Sales Director, Jai Pushkin, and will provide a unique and personalized offering to Amscreen clients.
The operational board has been set up to help work on the implementation of new developments and the integration of projects, such as the new Face Detection platform OptimEyes as well as a range of other industry leading initiatives.
The announcement comes as Amscreen continues to expand its sales team with new positions focusing on key markets, including category managers for both the Healthcare and Motoring sectors. The board will also help with Amscreen's continued expansion in to key European markets, such as Poland and Austria.
With a network of over 6,000 digital screens providing a weekly audience of over 50 million, and the upcoming launch of OptimEyes, Amscreen is continuing to increase its offering to brands as the most insight-led advertiser in the industry.
Amscreen MD Jamie Lindsaysaid,"This new operational board provides Amscreen with a platform to expand on its new business offering, and implement our ads in the way that suits our clients best. We are continually growing in the digital media realm, and we want to ensure we don't lose focus on what our clients want - the board will be able to implement new projects in the most tailored way."
In other news, Tim Mangnall has been promoted to Account Director.
Amscreen (amscreen.eu) is a worldwide digital outdoor screen network reaching 50 million adults each week via 6000+ screens - it’s also the UK’s largest single portfolio of digital screen media. Amscreen focusses on reaching audiences in high dwell, close proximity environments helping to deliver millions of viewers every day across the UK, Europe and beyond. These estates helping deliver this audience include forecourts (e.g. BP, Esso, Shell), national convenience stores (e.g. Londis, Spar) as well as WHSmith and GP surgeries throughout the UK.