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New Radware Report Reveals Top Retailers Barely Keeping Up with Online Customer Demands, Web Performance on the Decline - Quarterly web performance “State of the Union” study indicates leading ecommerce sites not meeting performance demands of online consumers (NASDAQ: RDWR) - Radware.com
New Radware Report Reveals Top Retailers Barely Keeping Up with Online Customer Demands, Web Performance on the Decline

 

PRZOOM - /newswire/ - Mahwah, NJ, United States, 2013/07/23 - Quarterly web performance “State of the Union” study indicates leading ecommerce sites not meeting performance demands of online consumers (NASDAQ: RDWR) - Radware.com. NASDAQ: RDWR

   
 
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Radware®, a leading provider of application delivery and application security solutions for virtual and cloud data centers, today released a new study titled,“State of the Union: Ecommerce Page Speed & Web Performance, Summer 2013.” Now in its fifth edition, the study reveals that websites for the top 500 U.S. retailers continue to slow down, a 13.7% drop since Spring 2012. Findings indicate that site owners who do not implement core best practices, critically affect website performance and customer experience.

In the latest “State of the Union” report, Radware tested the website performance of the top 500 U.S. retail websites (as ranked by analytics firm Alexa.com) over a two-week period. Below are key findings from the study:

• Web pages continue to slow down. The median load time is 7.72 seconds, a slowdown of 13.7% since Spring 2012.
• The median page is 1,095 KB and contains 91 resources (images, JavaScript, CSS files, etc.). This represents 8% growth since Spring 2012.
• Adoption of performance best practices has either plateaued or is on the decline. Site owners who neglect core best practices miss out on the opportunity to make relatively easy performance gains.
• Across all three major browsers, performance has either plateaued or is trending downward. Browser vendors are challenged to keep pace with the demands of today’s large, complex, dynamic web pages.

Additionally, the report revealed that the median time to interact (TTI) is 4.9 seconds. TTI is the point at which a page displays its primary interactive content (e.g., feature banners with functional call-to-action buttons). Of the top 100 e-commerce sites tested, only 8% of the top 100 sites had a sub-2-second TTI, while 9% had a TTI time of eight or more seconds.

“These findings are startling retailers still don’t realize that they are losing customers by neglecting core best practices,” said Tammy Everts, web performance evangelist, Radware. “Fifty-seven percent of consumers will abandon a page that takes longer than three seconds to load. Web pages need to work smarter and harder. Site owners not only need to adopt core best practices, but also utilize advanced techniques that optimize the browser’s efficiency.”

For recommendations and access to the complete version of “State of the Union: Ecommerce Page Speed & Web Performance, Summer 2013,” please visit radware.com/stateoftheunion-su2013. An infographic on the findings of page speed and web performance can be viewed at radware.com/.

Methodology: “State of the Union: Ecommerce Page Speed & Web Performance, Summer 2013”
Website load tests were conducted over a two-week period June 24 to July 5, 2013 using Internet Explorer 10, Firefox 21 and Chrome 27 on a DSL connection. The tests in this study were performed using WebPagetest.org, an open source project primarily developed by Google, which simulates page load times from a real user’s perspective. Radware tested the home page of every site nine times in the Alexa Retail 500.

In addition to measuring a core set of metrics load time, resource requests, page size and implementation of core performance best practices the set of tests marks the inauguration of a new metric for the report: time to interact (TTI). TTI is considered to be a more meaningful indicator of a page’s ability to deliver a satisfactory user experience to a visitor, providing additional insight into real-user performance. To identify the TTI for each page, Radware generated timed filmstrip views of the page load for the median page for each site in the Alexa Retail 100.

About Radware
Radware (radware.com), is a global leader of application delivery and application security solutions for virtual and cloud data centers. Its award-winning solutions portfolio delivers full resilience for business-critical applications, maximum IT efficiency, and complete business agility. Radware’s solutions empower more than 10,000 enterprise and carrier customers worldwide to adapt to market challenges quickly, maintain business continuity and achieve maximum productivity while keeping costs down.

Radware encourages you to join our community and follow us on: LinkedIn, Radware Blog, Twitter, YouTube, Radware Connect app for iPhone® and our new security center DDoSWarriors.com that provides a comprehensive analysis on DDoS attack tools, trends and threats.

©2013 Radware Ltd All rights reserved. Radware and all other Radware product and service names are registered trademarks or trademarks of Radware in the U.S. and other countries. All other trademarks and names are property of their respective owners.

This press release may contain statements concerning Radware's future prospects that are “forward-looking statements” under the Private Securities Litigation Reform Act of 1995. Statements preceded by, followed by, or that otherwise include the words "believes","expects","anticipates","intends","estimates","plans", and similar expressions or future or conditional verbs such as "will","should","would","may" and "could" are generally forward-looking in nature and not historical facts. These statements are based on current expectations and projections that involve a number of risks and uncertainties. There can be no assurance that future results will be achieved, and actual results could differ materially from forecasts and estimates. These risks and uncertainties, as well as others, are discussed in greater detail in Radware's Annual Report on Form 20-F and Radware's other filings with the Securities and Exchange Commission. Forward-looking statements speak only as of the date on which they are made and Radware undertakes no commitment to revise or update any forward-looking statement in order to reflect events or circumstances after the date any such statement is made. Radware's public filings are available from the Securities and Exchange Commission's website at sec.gov or may be obtained on Radware's website.

 
 
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New Radware Report Reveals Top Retailers Barely Keeping Up with Online Customer Demands, Web Performance on the Decline

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