Today Scala announced the installation of interactive totems at Milan’s travel hubs including metro stations entrances, bus stops, railway stations and the airport. The installation was carried out by Scala partner M-Cube.
At all the interactive totems residents and tourists are able to browse through public transport information, plan their journey, consult interactive maps, check on-going events and fairs in town, view up to date flights arrival and departure times in real time, find emergency numbers and much more.
To ensure effective real-time updating of the information on the entire network, which is crucial for flight arrival and departure times and public transport information, the content is managed by a dynamic integrated database update system developed by ATM’s IT Department in collaboration with M-Cube. The data received from the airports’ Flight Management Systems, ATM, Railway Stations Management Systems, Traffic Information Management Systems, the city of Milan and Milan Fair’s databases, is automatically converted by the application into the required format for playback on the interactive totem. M-Cube provides ongoing assistance for adding units to the network growth and for integrating new content streams.
“The ATM’s Interactive Totem project has highlighted the potential of this new communication platform,” states Leonardo Comelli, Sales Manager at M-Cube. “It is a one of a kind digital signage project with high impact and great social, cultural and economic value. The system we have developed is able to process data coming from an unlimited number of sources in real time and has the flexibility to adapt to any future network growth requirement thanks to the high-performance and network management reliability provided by the Scala’s software platform. Scala is a solution that we trust, able to respond to the most exigent and demanding challenge.”
The interactive totem network has surpassed all expectations by withstanding the extreme weather conditions during winter and sorting very positive feedback from the users of the system. ATM is planning to extend the number of interactive totems in the next phase and is considering extending the project to all underground stations in the future.
Founded in 2001, M-Cube is Italy’s leading company specialising in audio-visual solutions and digital content management for in-store and out-of-home marketing.
M-Cube is Scala’s partner for Italy since 2004 and through its hardware and software solutions M-Cube has established itself as Italy’s leading company in the design and implementation of in-store radio, marketing intelligence and digital signage communication projects. It is specialised in the deployment of long distance digital signage media content, specifically designed for public places and multi- point and institutional sale organizations.
M-Cube manages over 2,500 digital signage displays and 4,000 in-store radio stations around the world. The company offers its solution to all major vertical markets: Retail, Fashion & Luxury, Banking and Finance, Transportation, IT and the Public Sector.
In June 2012 M-Cube achieved ISO 9001:2008 certification for “Interactive installations and services for the multimedia and communication marketing, software and displays distribution”.mcube.it
Samsung Electronics Co. Ltd (samsung.com) is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 222,000 people in 205 offices across 71 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index.
Driving more than 500,000 screens worldwide, Scala (scala.com) is the world leader in location-based media designed to influence human behavior actively and intelligently. We love creating intelligent digital signage solutions that move products, consumers, and sales metrics. Scala solutions increase sales, improve brand loyalty, optimize customer experience, and reinforce business objectives. Scala is headquartered near Philadelphia, Pa. and has subsidiaries in The Netherlands, France, Norway, Germany, Japan, and India, as well as more than 500 partners in more than 90 countries.