PRZOOM - /newswire/ -
New York, NY, United States, 2013/07/08 - Troy Young, president of Hearst Magazines Digital Media, today announced the appointment of Mike Smith to the new role of vice president, revenue platforms and operations, and the promotion of Mike Dushane to vice president, product development.
• Mike Smith Named Vice President, Revenue Platforms and Operations; Mike Dushane Elevated to Vice President;
• New Hearst Digital Structure Will Drive Enhanced User Experience and Facilitate ‘Months to Moments’ Content.
The hires are part of the process to align technology, content creation and advertising, enabling Hearst teams to build more engaging digital media products and respond quickly to market opportunities. Smith and Dushane will report to Young, and start in their new roles immediately.
“These are enormously talented digital veterans who will reshape how we work,” Young said. “We’re redefining the way we look at technology, content development and operations and adopting a more collaborative approach.”
Smith’s responsibilities will include management of data and technical platforms that support creation and delivery of advertising and partnering with advertising and marketing teams to develop strategy for the Hearst Audience Exchange and the company’s portfolio of online advertising solutions.
Since 2000, Smith has been at Forbes, rising from chief technology officer of Forbes.com to president of Forbes.com and chief digital officer of Forbes Media. He was involved in all aspects of the business, including leading a team at Forbes to create a programmatic sales operation, supporting the development of advertising solutions and technology, and working with the editorial team to deploy the Forbes.com contributor platform. Before that, he was chief information officer at TheStreet.com and a director of information technology at HBO from 1991 to 1999.
Dushane, formerly vice president of product development for Hearst’s CarandDriver.com, will lead a new corporate product development function to evolve content delivery and community management platforms. Dushane has a proven track record in developing leading digital consumer destinations, growing CarandDriver.com monthly page views from 10 million to 175 million and unique visitors from 1 million to 5.5 million.
About Hearst Magazines Digital Media
Launched in March 2006, Hearst Magazines Digital Media, a unit of Hearst Magazines (hearst.com), is dedicated to creating and implementing the digital strategy for Hearst’s magazine brands and other sites, which serve the company’s consumer audience. The unit oversees more than 26 websites for brands such as Cosmopolitan, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire, Popular Mechanics, Road & Track and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; and RealBeauty.com. Hearst Magazines has published more than 150 applications and digital editions for iOS and Android platforms. In addition, the company includes iCrossing, a global digital marketing agency.