Free press releases distribution network?

Agency / Source: BASF

Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Steron Coating Now Standard and Available Worldwide - Snazzy Designs for Cars and Handbags -
Steron Coating Now Standard and Available Worldwide


PRZOOM - /newswire/ - Ludwigshafen, Germany, 2013/07/05 - Snazzy Designs for Cars and Handbags - DE000BASF111

Your Banner Ad Here instead - Showing along with ALL Articles covering Automotive/Trucking/RV Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Presentation by Heidrun Goth - Head of Global Steron Technology

A few years ago, BASF created completely new ways to give surfaces an extremely unusual look and feel through use of a polyurethane dispersion with the brand name Steron ® . The coating system combines the different characteristics of leather, artificial leather, fabric and soft-touch materials. It permits creation of surfaces with a structure and design that at present cannot be achieved in any other way. Now, BASF has automated the technology, joined with partners and is launching the first production applications in the automotive and furniture industries.

Versatile coating material
Steron can be used on a wide variety of substrates. For instance, leather and fabric as well as cardboard, paper and plastics such as PVC and polyurethane can serve as the substrate material. Moreover, the design freedom is almost limitless regardless of whether technical, natural or soft-touch structures are involved. Quick design changes present no difficulties. Textures from leather graining to the appearance of velvet and even geometric patterns and impressions can be achieved with minimum effort. Finally, coating in any color is possible.

New production technology
Production of Steron is based on the transfer process. The process was refined over the past two years and has now been automated. The starting point for production is a silicone mold half into which the desired surface structure is engraved by a laser. A thin layer of the polyurethane dispersion is sprayed onto this surface in a manner similar to the technique used when working with a casting mold and assumes the desired shape. This top coat is followed by a base coat and then the adhesive. Finally, the substrate is laminated to the adhesive layer and the two are pressed together. Following this, the finished product can be removed from the mold. Modern laser technology permits fast and economical production of molds with any custom design. The benefit of silicone as the mold material is that it can be engraved readily by means of a laser, while the substrate with the Steron coating releases easily. The polyurethane dispersion is microporous and, in contrast to conventional leather finishes, can breathe, improving the comfort of the coated materials.

Steron in concept cars and future production applications
Thanks to its many characteristics and very wide design spectrum, Steron is ideal for use in many fields. In the case of automotive applications, leather and plastic serve as the substrate material. New design structures can be developed for seats, headrests, steering wheels and interior surfaces with a smooth, soft or velvetlike feel as desired by the customer. Steron complements the trend toward creating a sense of well-being when seated in a car, i.e. the increasing demand for more comfort. Designers of concept cars have been inspired by the new options. For instance, the new coating is used in seat covers in the smart forvision and in side panels for the new Hyundai models HED-7 and Ioniq with laminated parts for seats and vehicle interior components. The automotive industry is now also showing great interest in the possibilities and benefits of Steron for high-volume production . Another aspect that is important for automakers looking to save every kilogram is the fact that the material is very light. Thus, compared to leather, which accounts for up to 25 kg in every vehicle, weight savings of more than 50% are possible.

For handbags, furniture and packaging air-permeable, scratch-resistant and dirt-repellent
In addition to the automotive sector, there are many other possible fields of application for Steron where the principle of "one look one touch" applies: Different products, but the same look and the same feel. The possibilities for clothing articles are also enormous. Substrate materials here include fabrics, plastic film and leather. Steron-coated leather in particular has the benefit of being completely air permeable. The unique soft touch is likely to find great interest among fashion designers and their customers for accessories such as hats, gloves, belts, wallets and handbags. Manufacturers of handbags will surely profit from the BASF product: A renowned fashion design house recently decided to use the new material, because it is lighter and less expensive than leather. The first handbags made from Steron are expected to be available in stores as of the fourth quarter of 2013. Finishing and labeling are problem-free and make the accessories even snazzier. Compared to Steron, for instance, conventional soft-touch products limit design possibilities, since they can be printed, embossed or laser-engraved only with difficulty or not at all. As for clothing, Steron opens up new opportunities for a wide mix of materials and designs for shoes. Here, too, substrate materials can be leather, fabric and synthetics.

In conjunction with leather, the Steron system has special characteristics that improve functionality of furniture specifically, scratch resistance and dirt repellency in addition to air permeability. Moreover, the coating technology offers completely new design opportunities for high-quality packaging, where new patterns and previously unknown sensory effects can be expected.

Licensing and plant construction
Production and application of Steron ( are currently being offered by BASF as a complete package under a licensing agreement. The package includes the chemistry, technology and joint development with the customer as well as application-oriented service. The first licensee for Steron is the medium-sized Indian company AIM Filtertec, which is headquartered in Pune. Many automotive companies and suppliers are located in the city of six million. The production system at AIM Filtertec is scheduled to start up in September 2013 and will have an annual capacity of about 1.7 million square meters of Steron. For some time, AIM Filtertec has been supplying non-wovens for automaking synergies are quite possible here. AIM is procuring the production equipment from the German machinery manufacturer Venjakob in Rheda-Wiedenbrück (North Rhine-Westphalia). Production will likely start up in a new, similarly sized system in Germany early in 2014. The experts involved with Steron are convinced that cooperation with flexible, medium-sized companies will foster rapid development in their respective fields of activity, because these companies often combine a great deal of creativity with market savvy.

More information about our co-operation partner visit /

Your Banner Ad Here instead - Showing along with ALL Articles covering Automotive/Trucking/RV Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Agency / Source: BASF


Availability: All Regions (Including Int'l)


Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker


Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

# # #
  Your Banner Ad showing on ALL
Automotive/Trucking/RV articles,
CATCH Visitors via Your Competitors Announcements!

Steron Coating Now Standard and Available Worldwide

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
Steron | Steron Coating
Contact: Birgit - Christina Wesche - 
+49 621 60-42286 birgit.wesche[.]
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any BASF securities in any jurisdiction including any other companies listed or named in this release.

Automotive/Trucking/RV via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Read Latest Press Releases From BASF / Company Profile

Read Automotive/Trucking/RV Most Recent Related Press Releases:

Frost & Sullivan Honors Interstate Batteries® as the Overall Best Brand of Automotive Batteries in the United States
R&D on Autonomous, Connected, and Electrification Technologies Creates Double-digit Growth Opportunities Finds Frost & Sullivan
Adoption of Integrated Gamification Technologies Boosts Growth in Automotive Ecosystem Finds Frost & Sullivan
RevMotiv Technology Co. and Lingzhong Technology to Create Electric Motors for Public Buses in China
MAN Group Unveils New MAN Vehicles Equipped with RIO Box as Standard
Frost & Sullivan Honors Greenlots with its Product Leadership Award
Frost & Sullivan Honors IriTech for Leading Iris Biometrics to New Frontiers in Mobile, AR/VR and Automotive Markets
Corporate Mobility Solution Providers Leverage a Sophisticated, Partnership-based Ecosystem Finds Frost & Sullivan
eRetailing, Telematics and Service Aggregation Boost Evolution of Global Automotive Aftermarket in 2017 Finds Frost & Sullivan
Frost & Sullivan Names Drivewyze Company of the Year

Boost Your Social Network
& Crowdfunding Campaigns

NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...


Visit  NAKIVO, Inc.

Visit  La Bella Bakery Artisan Bakery Arizona


  ©2017 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution freenewswiredistribution asianewstoday bizwiretoday USA pr UK today