In terms of sales of software and after-sales service, 2006 was a terrific year for STAR Servicios Lingüísticos. The Spanish company achieved a year on year increase in turnover of 340%.
Chief Executive Officer Michael Scholand attributes this success to several factors: “Our efforts in marketing have started to pay off”, he says. “Clients recognise the added value of our software solutions. After the upheaval in the market in 2005, users of computer assisted translation programs started looking for alternatives and now focus on more tangible benefits: second to none in the case of Total Cost of Ownership (TCO), tested over the years by thousands of clients and providers and unrivalled in robustness; these are the reasons why the numbers of Transit adopters, the so-called Transiteers, have been steadily increasing. Our after-sales service that allows users to accelerate their learning curve and rapidly increase productivity has also contributed to our success. And what’s more, clients appreciate the transparency of our products and the fact that STAR unreservedly supports compatibility with international standards like XML, TMX, MARTIFF, TBX and ODBC. More and more clients understand that our product policy protects their investment and that our after-sales service creates enormous added value.”
Extension of the product portfolio has also added to the attractiveness of STAR’s solutions. The flagship of the product armada, Transit/TermStar XV, an integrated computer assisted translation and terminology management tool, is continuously improving, attracting more and more followers. The new version of the terminology management solution for Internet/Intranets, Webterm 6.0, had an especially good run in 2006. And with the launch of its new products, STAR has found the right response to market demands: With FormatChecker, a utility for layout control and MindReader*, a support and productivity tool for technical writers, STAR has applied its philosophy of quality control and recycling of information where the life-cycle of healthy multilingual documentation springs from: intelligent content creation.
About STAR Servicios Lingüísticos
STAR Servicios Lingüísticos (star-spain.com) was established in 1999 in Barcelona, Spain, as part of the STAR group, one of the three most important organizations in the world in the fields of translation services and linguistic technology. This group, which was founded in Switzerland in 1984, has 36 offices in 28 countries, and employs over 850 people. Since its inception, the Spanish office has grown year on year. The list of clients includes prestigious names such as Airbus, BMW, BSH, Bulgari, Cartier, Leica, Roche, Toshiba, Toyota and Xerox. The key to the success of the Spanish branch lies in its ability to provide clients with a high quality and cost-effective solution to global communication.