HomeShikari.com, one of the most transparent real estate portals in Bangalore was recently presented with an Excellence in Realty Award in the Blockbuster Business - Real Estate Eco-system Marketing Campaign category at the Great Indian Marketing Summit - Realty Edition award ceremony.
These Awards are India’s premier marketing awards program that recognizes excellence in real estate marketing. All organizations operating in India in the real estate eco-system are eligible to submit nominations.
The trophies were presented to winners during a gala ceremony on Friday, June 21, at the Leela Palace in Bangalore. More than 100 dignitaries from the real estate fraternity attended the event.
Nominations from organizations of all sizes and from across India were submitted this year for consideration in a range of eight categories.
Commenting on the recognition, Sunder P, CEO, HomeShikari said "It is an endorsement of our direct, plain speaking approach to marketing our core values i.e. building trust and championing transparency in the real estate market. We didn't try to hard sell anything or outdo anybody, but rather firmly focused on what consumers need or find lacking in the market,'trust'. And we managed to do that with our consumers by never compromising on this single aspect, for any reason. The 'verified listings' brought back faith in online real estate listings. Our approach of 'Your prospect is your prospect and no one else's’ while ensuring customer privacy helped us gain trust with both consumers and the builder community.”
Award winners were selected by a jury of elite marketers including Bijou Kurien, President & CEO, Lifestyle at Reliance Retail, L K Gupta, CMO, RedBus, K Ramakrishnan, President & CMO, Cafe Coffee Day, Prof Abraham Koshy, IIM Ahmedabad, Amit Gossain, EVP - Marketing & Business Development, JCB India and Akshay Mehrotra, CMO, Big Bazaar
“We’re delighted to recognize so many innovative real estate companies who are working towards building a stronger relationship with customers. It’s gratifying and inspiring to have received so many remarkable entries for this year’s competition and we’re honoured to recognize these excellent efforts.” said Jessie Paul, CEO, Paul Writer. “As an organization, our vision is to raise the bar for marketing in India by providing recognition for excellence in marketing and building a community platform for sharing best practices and peer learning.”
Details about the GIMS - Realty Conclave and the list of Award winners who were announced on June 21 are available at online.
'HomeShikari', the online real estate marketplace was launched in 2011 for the Bangalore market and is expected to launch in other markets soon with the goal to usher in transparency and to make home hunting easy for consumers. HomeShikari is a division of TTK Services Pvt Ltd., a member of the US$ 450 million TTK Group of companies, a trusted name since 1928. It aims to change the way consumers interact for their property needs.
HomeShikari (homeshikari.com) has created a robust platform that enables all stakeholders; buyers, sellers, home owners, tenants and builders to connect with each other directly. This ensures that prospective consumers are able to get accurate, verified and detailed information about each property and can decide on which ones to actually visit. For more information, visit homeshikari.com
About Paul Writer
Paul Writer (paulwriter.com) is building India’s largest community of marketers with a goal to raise the bar for marketing in India through providing thought leadership, conferences and advisory. Paul Writer’s community comprises 25,000 members across its virtual and physical platforms. Marketing Booster is a monthly magazine on published by the organization.