PRZOOM - /newswire/ -
New York, NY, United States, 2013/06/03 - Klas Uden has been appointed vice president, digital and acquisition marketing for Hearst Magazines - Hearst.com.
Uden, a direct marketing expert with a track record of planning and growing digital businesses, will start in the new role immediately and report to Liberta Abbondante, senior vice president of consumer marketing.
Uden’s role encompasses marketing and acquisition for print and e-edition subscriptions for Hearst Magazines’ 20 U.S. brands, integrating messages and key data across all channels with oversight of direct print and digital marketing, internal and external online marketing and search.
Previously, Uden was at Dow Jones & Company from 2004 to 2013, rising to vice president of consumer marketing, where he was responsible for managing circulation strategy and driving revenue growth of $175 million across the company’s consumer portfolio The Wall Street Journal/WSJ.com, Barron’s magazine/Barrons.com, SmartMoney and MarketWatch branded newsletters as well as developing integrated print/digital marketing programs to accelerate digital subscriptions and launching WSJwine, now one of the biggest wine clubs in the country.
From 1996 to 2004, Uden held a variety of marketing and finance roles at International Masters Publishers, a global publishing company selling subscription-based lifestyle products through direct-to-consumer relationships.
“Klas is a master at driving revenue for multiplatform brands,” Abbondante said. “His marketing and technology experience, strategic thinking and creativity will drive us to develop new products, reach untapped audiences and continue our momentum as the industry leader in consumer marketing innovation.”
About Hearst Magazines
Hearst Magazines is a unit of Hearst Corporation (hearst.com), one of the nation's largest diversified media and information companies. With 20 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (ABC 2012) and reaches 83 million adults (Fall 2012 MRI gfk). In addition, the company publishes nearly 300 editions around the world. Hearst Magazines Digital Media, dedicated to creating and implementing Hearst Magazines’ digital strategy, manages 26 websites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; MisQuinceMag.com; and RealBeauty.com. Hearst Magazines has published more than 150 apps and digital editions for the iOS and Android platforms. The company also includes iCrossing, a global digital marketing agency.