PRZOOM - /newswire/ -
Santa Clara, CA, United States, 2013/06/03 - Rovi Corporation, driving digital entertainment innovation, today announced it has strengthened its analytics position to enable companies to inform and optimize local ad placements and promotions (NASDAQ: ROVI) - Rovicorp.com. NASDAQ: ROVI
Related to Rovi’s acquisition of IntegralReach in April, the company unveiled Rovi Audience Management Solution, an advanced predictive analytics solution that enables broadcast networks, cable TV operators, service providers, and others in the television distribution industry to employ big data sets to define, execute and measure the performance of subscriber offers, program promotions and advertising.
“TV viewing has changed dramatically and as audiences continue to fragment across content types and screens, the industry must respond and continue to evolve the mechanisms for successfully identifying and effectively reaching key target segments,” said John Moakley, executive vice president of Data Solutions, Rovi Corp. “The acquisition of IntegralReach supports our goal to further apply the massive amounts of multi-screen viewing and navigation data we secure to provide companies with the actionable insights they need to efficiently track usage and engage consumers.”
Rovi collects aggregated and anonymous return path data from millions of devices in the field today. Historically, this data has provided extensive analytics, including measurements such as uniques, impressions, and time spent, to enable agencies and brands to track and optimize campaigns executed using Rovi Advertising. The viewing data and analytics have also proven to be a valuable asset for service providers, with a tier one provider in the US recently signing up to receive custom Rovi reports.
Supported by the addition of related analytics capabilities from IntegralReach, Rovi Audience Management Solution is designed to use proprietary algorithms to analyze a wide variety of viewership data. The analysis enables media owners to perform dynamic yield management across their video inventory enabling better placement of subscriber offers, program promotions and advertising.
“Rovi with its access to extensive multi-screen data is in a position to further address the challenges of identifying and reaching more specific audience segments in the living room and beyond,” said John Hoctor, Former CEO of IntegralReach (now vice president, Analytics at Rovi). “We are excited to have joined the team at Rovi as we drive toward a new era in big data analysis and insights for the world of connected entertainment.”
About Rovi Corporation
Rovi (rovicorp.com) powers the discovery, delivery, display and monetization of digital entertainment. With innovative technology solutions for consumer electronics manufacturers, service providers, content producers, advertisers, retailers and websites, Rovi connects people and the entertainment they love. The company holds over 5,000 issued or pending patents worldwide and is headquartered in Santa Clara, California.
Forward Looking Statements
All statements contained herein that are not statements of historical fact, including statements that use the words "will" or "is expected to," or similar words that describe the Company's or its management's future plans, objectives, or goals, are "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors are further addressed in the Company's most recent report on Form 10-Q for the period ended March 31, 2013 and such other documents as are filed with the Securities and Exchange Commission from time to time (available at sec.gov/). The Company assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.