PRZOOM - /newswire/ -
New York, NY, United States, 2013/06/03 - Search’XPR announces the launch of Oorace, a revolutionary API which greatly enhances traditional applications for data search and recommendation - SearchXPR.com.
Search’XPR announces the launch of Oorace, a revolutionary API which greatly enhances traditional applications for data search and recommendation. The foundation of Oorace is a proprietary algorithm that explodes the results of traditional keyword and semantic tools. It incorporates “psycho-cognitive” principles which utilize the way people sub-consciously acquire, process and store information to deliver results that seem “serendipitous” and significantly amplify user satisfaction.
Oorace will improve the performance of an e-commerce website by producing results that are more robust and relevant to each customer’s inner desires, resulting in increased conversion rate and revenue per customer. Oorace will increase the profiling efficiency and accuracy of any search through a Big Data structure by including the user’s sub-conscious requests in the process. And, Oorace is also adaptable to magnify other applications.
Search’XPR is supporting the launch of Oorace with the opening of an office at 140 Broadway in NYC. Emmanuel Danten, Managing Director, will run the company’s U.S. subsidiary.
Search’XPR is headquartered in Lyon, France, has a research center in Clermont-Ferrand, a wholly-owned subsidiary based in New York City and shareholders in Shanghai, China.
Search’XPR (searchxpr.com) was founded in 2011 by Jean-Luc Marini, a renowned professor and inventor of the Oorace technology, and Olivier Figon, also a professor, and veteran of the business systems consulting industry. Prior to forming the company, Mr. Marini spent six years researching and developing an algorithm which integrates “psycho-cognitive” principles into traditional software applications.
In 2012, Search’XPR was recognized as a “Young Innovative Enterprise” and received a grant from OSEO, a French Government agency.