PRZOOM - /newswire/ -
Beijing, China, 2013/06/03 - Project 100ITA, a brand of trust for Chinese consumers which groups together more than 50 producers in the Italian Food & Beverage industry, was launched during a presentation event at the Embassy of Italy in Beijing - 100ITA.com.
With the support of Embassy of Italy in P.R.C, Italian Trade Commission and China Italy Chamber of Commerce, with the presence of the Ambassador His Excellence Alberto Bradanini, on May 22nd there was held the presentation event of 100ITA, a brand of trust for Chinese consumers which groups together more than 50 producers in the Italian Food & Beverage industry.
This event has been attended by more than 150 people from this industry, including 50 distributors, 30 operators of HORECA, 5 important e-commerce websites of as 360buy, Tmall and Amazon, and 15 specialized media.
The presence of over 25 producers of Italian wines and 100% Italian olive oil has provided a contact between the small and medium producers of quality products with the Chinese buyers, allowing the customers to understand the products through the direct tasting and through the direct explanations of high productive values of products delivered by the small Italian companies.
“The success of the presentation at the Italian Embassy in Beijing is an important recognition that Chinese operators demonstrate towards the brand trust 100ITA and, consequently, to the Italian food and beverage's quality, says Dott. Cristiano Fagioli, Partner of West East Corporation. - An appreciation already realized with the signing of important business agreements.”
This project is also a smart example of “Italy making system”, in which the demands of the large Chinese buyers can be satisfied by the union of several Italian producers gathered together under one umbrella.
The advantages of 100ITA (100ita.com) are the selection of Italian products based on the typicality and originality, security in producing assured by the carried analysis, the transparency of import/distribution chains and the possibility for the Chinese consumers/buyers to have a direct contact with the Italian producers in a virtual way through the website 100ITA.