Based on its recent research on the uninterrupted power supply (UPS) market, Frost & Sullivan presents Socomec with the 2013 European Frost & Sullivan Award for Product Differentiation Excellence. Already established in the market as a company that delivers high-quality products and specializes in product customization, Socomec's level of product differentiation is one of the key reasons for its continuing market penetration and customer acquisition.
"Socomec has been quite successful in identifying key market segments for its products, and its product differentiation excellence mainly stems from the fact that it designs and develops products that match the market needs," said Frost & Sullivan Industry Analyst Gautham Gnanajothi. "For instance, the company is currently focusing on two main market trends; the need to reduce the cost of energy along with the emergence of alternative energy sources, and the need for customers to efficiently estimate their power requirements."
Socomec firmly believes in designing products with value-added features and functionalities, and it does not limit these features to certain power ranges. The company's entire range offers features that enhance performance, reliability and total protection. Socomec strongly advocates on-line double conversion (V.F.I or voltage frequency independent) mode for operation, which is the only working mode that guarantees total protection to the load. Its UPS products in all are designed to assure high efficiency, not only at full load, but also at partial load and every possible working condition.
The high focus on quality starts right from the design phase with efficiency and fault tolerance as priority. Socomec is one of the first companies in the industry to employ an innovative "3-Level" technology in its UPS products, incorporating sophisticated power converters with fully digital controls. It is with this technology that Socomec offers one of the industry leading efficiency of 96% in the on-line double conversion mode that means total protection with a reduced energy bill. The company also enforces some of the most rigorous tests in its plants to ensure highest quality for the units it produces.
"Providing customized solutions to end-users is one of the key strategies of Socomec and the company has dedicated departments to handle customization," noted Gnanajothi. "As a part of this strategy, it continues to focus and develop both transformer-based and transformer-less UPS systems, whereas its competitors focus mainly on transformer-less designs."
In addition to its engineering and project management department that specializes in identifying client specific needs and comes up with solutions that match the exact client requirements, Socomec has a dedicated service team responsible for coming up with specific service solutions for the customized product to match the special requirements. It also has an extremely strong marketing team which drives the product development and new product innovation efforts.
Socomec has evolved as a company that promises product innovation to address industry challenges such as efficiency, availability and floor space. It boasts of high customer retention and customer satisfaction, which it has acquired over the years by delivering top of the class products. It maintains excellent proximity with its customers in order to understand their needs better and come up with products that demonstrate unique features and functionalities. As a result, Socomec is one of the top UPS companies in Europe.
In recognition of its capability to deliver extraordinary levels of quality, innovation and customization of the highest magnitude, Socomec is the worthy recipient of the 2013 Frost & Sullivan Differentiation Excellence Award. Each year, Frost & Sullivan presents this award to the company that has developed a product with unique features/functionality as well as high quality for customers with complex needs. The award lauds the degree of the products customization and the fit for evolving market trends, which ultimately results in a strong brand perception of the product as being unique.
Denis Sallée, Marketing Director of Socomec's Critical Power Business Application said,"We are proud to receive this prestigious award from Frost & Sullivan. This is the result of our commitment to serve our customers and to respond to their needs. Whatever their application is, DataCentre, medical, or harsh industrial environment, we focus to deliver them the unique solution which answer their expectations."
Frost & Sullivan's Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
The Socomec Group (socomec.com | socomec.fr) in brief:
• An independent, family-owned company founded in 1922.
• A manufacturer providing expert solutions for LV electrical networks: power control and safety, critical power, energy efficiency and solar power.
• 3,200 employees spread over 25 subsidiaries around the world: Socomec has total control of the design, manufacture and marketing of its products.
• Nine production sites (4 in France, 1 in Italy, 1 in Tunisia, 1 in India, 2 in China) integrate the company's core technological know-how and ensure the quality of its products whilst respecting customer requirements in terms of delivery times.
• In 2012, the Socomec Group posted a turnover of 443M€.
Press contact: Denis SALLEE
P: +33 (0)1 45 14 63 30 - E: denis.sallee[.]socomec.com.
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