The company has exhibited a consistent strategy in the conferencing services market over the past eighteen months that demonstrates foresight and promises to continue to deliver consistent growth.
"InterCall is employing a strategy that consists of organized growth through its conferencing solutions of audio, video, event and web conferencing," says Frost & Sullivan Research Analyst Doreen Natukunda. "The company has set-up strong strategic alliances through partnerships that will work towards strengthening its leadership position in the US conferencing and telephony services market."
Since the rapidly transforming conferencing communications space requires continuous induction of innovative enhancements as well as the introduction of new products and services to stay ahead of the competition, InterCall has focused its resources on doing so. It continues to improve both its existing services as well as introduce new services and technologies.
For instance, InterCallís partnership with Brain Shark is to improve the way web conferencing sessions are archived with the option to edit as needed. Conference users, particularly those that have live product launches or marketing presentations, demand a real-time, on-demand option to improve presentations. This helps keep the meetings timely and relevant for the business industry.
Further there has been an introduction of the push-to-talk conferencing feature, called Mobile Assistant, for InterCall customers with Blackberry or Mobile phones. It allows mobile customers to store up to 64 unique sets of conference numbers and pass codes and enables then to connect immediately to the call as either the participant or leader. This option is attractive for the growing cohort of mobile worker that require a reliable conferencing service.
InterCall has also added desktop videoconferencing to the enterprise market with Office Live Meeting, Microsoftís web collaboration service. Besides providing a value-add to InterCall customers with great video and voice quality, this move builds customer loyalty and offers a competitive differentiation for InterCall.
As the trend towards convergence of communications services becomes more distinctive and its visibility is increased, InterCall is well positioned to make use of its immense experience, financial influence, extensive strategic partnerships and internal competencies to continue its market control in the coming decades.
The company continues to handle the largest calls in the industry with more than 140,000 conferencing ports available globally. Itís growth rate, which exceeds that of the industry, makes it a worthy recipient of Frost and Sullivanís Conferencing Company of the Year Award.
Each year Frost & Sullivan presents this Award to a company that has demonstrated excellence in business development, competitive strategy, and leadership within its industry. The Award recognizes outstanding management, high growth, and positive social and economic impact on local and national communities and customers. It also lauds the recipientís exceptional customer service and the ability to combine technology and successful strategic initiatives.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
InterCall, a subsidiary of West Corporation, is the largest service provider in the world specializing in conference communications. Founded in 1991, InterCall helps people and companies be more productive by providing advanced audio, event, Web and video conferencing solutions that are easy-to-use and save them time and money. Along with a team of over 500 Meeting Consultants, the company employs more than 1,500 operators, customer service representatives, call supervisors, accounting, marketing and IT professionals. InterCallís strong US presence, which includes four call centers and 26 sales offices, is bolstered by a global reach that extends to Canada, the United Kingdom, Ireland, France, Germany, Australia, New Zealand, China, India, Hong Kong, Singapore, Japan and India.
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