Although the North American workwear and uniforms market is mature and near saturation, the continual rising of end-user demand for fabric enhancements renders it highly dynamic and competitive. The key to success in the market is to keep pace with this demand through innovations in fabric technologies.
New analysis from Frost & Sullivan (materials.frost.com), Analysis of the North American Workwear and Uniforms Market, finds that the market earned revenue of $9.40 billion in 2012 and estimates this to reach $10.49 billion in 2017. While the blue workwear segment is the largest, the white workwear sector, particularly for the healthcare industry, is expected to drive market growth.
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"The availability of various fabrics targeted at different end users, along with fabric enhancements improving both fashion and function has fuelled the adoption of workwear and uniforms in North America," said Frost & Sullivan Chemicals, Materials and Food Research Analyst Aparna Balasubramanian. "Backward integration and close collaboration with fabric manufacturers have enabled companies to meet diverse consumer requirements, stimulating market expansion."
However, these developments have been restrained to an extent by the global economic downturn, as budget constraints force businesses to delay the replacement of workwear products. Also, the perception that corporate uniforms are an additional expense has further restrained uniform uptake, primarily in smaller establishments.
The economic slowdown has most greatly affected the blue workwear market. Mass layoffs and low-hiring rates in the manufacturing sector have caused a decrease in workwear and uniform sales.
Workwear rental firms have also been severely hit, as an increasing number of customers buy from direct channels to save costs. Therefore, rental companies in North America are looking to collaborate with workwear manufacturers to tap the direct sales market.
"Offering both direct and rental services will enable workwear companies to address economic instabilities, meet shifting consumer preferences, and ensure higher customer retention," noted Balasubramanian. "A multi-product offering targeting all end-user sectors will allow manufacturers to focus on newer, profitable segments such as the white workwear market in the region."
Analysis of the North American Workwear and Uniforms Market is part of the Chemicals & Materials Growth Partnership Service program. Frost & Sullivan’s related research services include: Western European Fall Protection Market, Western European Respiratory Protection Market, North American Industrial Protective Clothing Market, and North American Respiratory Protection Market. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.
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Analysis of the North American Workwear and Uniforms Market / NBBE-39