According to Frost & Sullivan, eight out of eleven major global original equipment manufacturers (OEMs) are focusing on the Global mobility market, investing in a range of key solutions including products like electric vehicles (EVs), micro-mobility, and services like carsharing and leasing. New mobility strategies of key global OEMs are gathering pace and the future of mobility is already here.
Latest analysis from Frost & Sullivan (automotive.frost.com), Competitive Benchmarking and Comparative Analysis of the Mobility Strategies of Key Global OEMs, offers an in-depth examination of micro-mobility, microcars, carsharing, integrated mobility and mobile applications to understand how mobility strategies and initiatives of top global OEMs are revolutionising the automotive industry.
Future Mobility Strategies and of vehicle manufacturers and new mobility business models of emerging players will be extensively discussed during Frost & Sullivan’s upcoming annual industry workshop ‘Urban Mobility 3.0: New Urban Mobility Business Models’, taking place at the House of Lords and the Siemens Crystal Building in London on 19 20 June 2013. Two panel discussions, entitled "Vehicle Manufacturers' Future Mobility Strategy" and "Mobility Integration and New Mobility Business Models of Emerging Players" are scheduled for Day 2 of the event.
"Key mainstream OEMs in the micro-mobility market have announced more than 111 models, of which nearly 50 per cent are expected to be production-ready by 2015 2016," notes Frost & Sullivan Automotive & Transportation Senior Research Analyst Shwetha Surender. "All key global OEMs are aggressive on the two-wheel micro-mobility market."
Five key passenger car OEMs are expected to invest approximately $40 million each to develop micro-mobility solutions. The market is expected to grow at an annual growth rate of 55 per cent by 2018.
In the microcar arena, nine key global OEMs are expected to launch 20 models in the market by 2020. Europe and China will be the key launch markets.
There has been a trend towards extending lease terms and postponing new purchases. Fleet renewals have also declined. To expand revenue streams and tap into a new customer base, the leasing arms of OEMs are diversifying to provide other mobility solutions like corporate carsharing, multi-modality, and mobility integration.
Carsharing is emerging as a key mobility solution in Europe. The concept is also gaining attention in three main markets of Asia-Pacific: Japan, Singapore and Australia.
"Five out of the eleven key global OEMs currently offer carsharing services or have started carsharing pilot programmes," stated Surender. "By 2020, the European market for carsharing is expected to reach $9 billion, with a subscriber base of 15 million in the EU and nearly 200,000 shared vehicles."
While most global OEMs are likely to enter the integrated mobility space by this time, it is unlikely that they will provide the entire service portfolio.
Meanwhile, OEMs are expected to continue to develop their strengths, which include more efficient means of transportation and innovative business models. In conjunction with other mobility providers and by linking with public and private transport providers, they are expected to expand their footprints in this space.
If you are interested in more information on Frost & Sullivan’s latest research Competitive Benchmarking and Comparative Analysis of the Mobility Strategies of Key Global OEMs (M8AD), please send an email to Katja Feick, Corporate Communications, at katja.feick[.]frost.com, with your full contact details.
For more information on our upcoming workshop "Urban Mobility 3.0: New Urban Mobility Business Models", visit: urbanmobility.gilcommunity.com/. A limited number of media passes are available.
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